Why you should stop building your own real estate brand right now
Opinion
You don’t need to build your own real estate brand to be successful. One team leader outlines why conventional wisdom about brand-building is dead wrong and what agents should do instead
by Alex Craig Jan 21
How to create an agent leadership council for your team
Opinion
A leadership team is a valuable if they have a strong mission and vision, clear standards and expectations, and the right leaders
by Adam Hergenrother Jan 21
You can help! How to support homeowners in forbearance
Opinion
There’s so much you can do to assist distressed homeowners avoid foreclosure. Not only will you have their lasting gratitude, chances are, they will also refer others to you in the future
by Bernice Ross Jan 20
How to get the most out of Clubhouse
Opinion
People are spending hours a day on Clubhouse. Why? What are they getting from it? Is Clubhouse a useful tool for building businesses or brands? Let’s dig into the invite-only platform so that you can get the most out of your time spent
by Jay Thompson Jan 20
Agent/broker perspective: How can agents set goals with so much uncertainty?
Opinion
Start with what you know now, and then as market conditions become more predictable, the agent can set more rigid and challenging goals that keep her reaching for better production and efficiency
by Anthony Askowitz Jan 19
Real (Estate) Talk: Let's cancel the word 'discrimination'
Opinion
Language has the power to unite or divide, develop or destroy, so let's choose our words deliberately to advance the true spirit of fair housing. Here's why we should reevaluate the word 'discrimination.'
by Lee Davenport Jan 18
Live your best life! How you can make the most of 2021
Opinion
Looking for ways to make this your best year yet? If you want to make the most of each day, feel more balanced and foster positivity, start with these tips
by Troy Palmquist Jan 17
I'm so over it! 7 reasons homeowners want to move
Opinion
The agents who manage to get ahead of the trends and position themselves in the new reality will be the ones still standing when the new order emerges
by Carl Medford Jan 17
7 must-read real estate and sales books from 2020
Opinion
Every year, Inman contributor Brandon Doyle delves through newly published real estate and sales books so that you don’t have to. Here are his top finds
by Brandon Doyle Jan 16
Why the Compass IPO will be successful
Opinion
Compass never spouted ideas about blockchain, iBuying or agent robots. Instead, it touted branding, culture and light tech, but within the box of a 120-year-old business model
by Brad Inman Jan 15
Need print and social media marketing fast? Enter CoVault
Opinion
An agent from Victoria, British Columbia, has built a new listing and social media marketing solution for the busy agents everywhere
by Craig C. Rowe Jan 15
The Real Word: 5 more trends from the 2021 Swanepoel Trends Report
Opinion
This week, Byron Lazine and Nicole White discuss the remaining 5 trends from this year's edition of the Swanepoel Trends Report
by Byron Lazine Jan 15
Smart home tech: Which smart locks are best for security?
Opinion
A smart lock can offer homeowners security, convenience and a peace of mind. Here's how to find the best (and most compatible) smart lock in a sea of options — plus a few tips on keeping your home extra secure
by Brandon Doyle Jan 15
How to price a listing in a red-hot seller's market
Opinion
Basing your price on comparable sales is usually a solid strategy. But what happens when you try to sell your own house in a red-hot seller's market with a broad range of comps? Here's one real estate pro's experience
by Bernice Ross Jan 13
Stay above the fray: 3 ways to raise the bar in real estate
Opinion
To help consumers, you must first be a good neighbor
by Rachael Hite Jan 13
It's not NAR's responsibility to discipline Capitol-storming Realtors
Opinion
Punishing those involved in the Capitol riots falls on the courts, the state departments of licensing and individual brokers, should they choose to
by Jay Thompson Jan 12