Real (Estate) Talk: Why 'I didn't know' can't be an excuse
Opinion
This moment of heightened awareness about equality is an opportunity for real estate professionals to etch a more complete story on the history of real estate in America. Here's why the industry could benefit from more diversity training and courses
by Lee Davenport Aug 20
Dear Marketing Mastermind: Where can I find sellers now?
Opinion
Everybody talks about low inventories, but nobody does anything about it. Find out how to get the listings you need for the buyers who are still looking
by Christy Murdock Aug 19
Agent/broker perspective: Should listings highlight new or traditional preferences?
Opinion
The pandemic fast-tracked a number of paradigm shifts that were already reshaping our living habits. So, should agents try to appeal to these new buyer desires or stick with traditional, tried-and-true features?
by Anthony Askowitz Aug 18
Here are 5 rules for adapting in 2020
Opinion
There's no doubt that this year's global health crisis shook the foundations of our life and work. So, what are the rules of living in this new normal? One coach weighs on adapting for 2020
by Julie Nelson Aug 18
Let it go! 8 seller beliefs that no longer hold true today
Opinion
When it comes to real estate, people still hold on to a host of tired, old-school beliefs that are hard to shake off. But to ensure a successful sale, agents need to educate their sellers on how the process actually works today. Here's how
by Cara Ameer Aug 18
'Testing the market' is dead! 5 reasons sellers need to let it go
Opinion
Increasing access to market data, evolving buyer behaviors and the new COVID-19 realities have made this practice obsolete. Here are 5 reasons to share with sellers to keep them from making this costly mistake
by Carl Medford Aug 17
Knock’s ‘Backyard’ system helps agents easily manage Home Swap
Opinion
The creator of the Home Swap, Knock's 'Backyard' software helps certified agents manage their deals and clients, not a common practice for a mortgage lender
by Craig C. Rowe Aug 17
Why aren't more consumers adopting smart home tech?
Opinion
To many, smart home technology still feels unaffordable and complicated to set up. Why is that? And what are smart tech companies like Wyze doing to overcome those concerns? Scott Wilson, the senior director of product marketing at Wyze Labs, weighs in
by Brandon Doyle Aug 14
The Real Word: Key takeaways from Brad Inman's keynote speech
Opinion
This week, Byron and Nicole discuss the Inman founder's Connect Now speech as well as new behaviors emerging as buyers search for homes and how to use Instagram's new TikTok-like feature
by Byron Lazine Aug 14
PureAgent CRM reduces automation dependency, ups ante on live tours
Opinion
Small in size but big on sales help, Onjax's PureAgent CRM has launched after a 3-year renovation of tools and tech, and for the most part, it was worth the wait
by Craig C. Rowe Aug 14
Coaches aren’t just for agents: How all team members benefit from coaching
Opinion
Can you imagine Luke Skywalker without Yoda, Harry Potter without Dumbledore, or the Karate Kid without Mr. Miyagi? Everyone can benefit from coaching
by Adam Hergenrother Aug 13
Nailed it! How to create DIY listing videos like a pro
Opinion
For those of you who might not have the professional video budget, mastering iPhone property video is the cost-effective solution you need in your back pocket
by Troy Palmquist Aug 13
Do agents still need websites? Hell yes
Opinion
Some agents argue that there's no need to put the time and effort into building and maintaining a website when there's strong social media game. Wrong!
by Jay Thompson Aug 12
Does the housing ladder still work?
Opinion
The idea is that most people begin their homeownership journey with a starter home and make their way up to more expensive housing. But is that theory still valid — especially now during a pandemic?
by Steve Cook Aug 11
Making sense of the headlines: Homeownership rates in 2020
Opinion
This year's increased rate of homeownership represents the largest quarterly increase on record. But is all actually what it seems? Windermere Chief Economist Matthew Gardner dives deeper into homeownership rates
by Matthew Gardner Aug 11
Are we witnessing the end of professional real estate photography?
Opinion
With full-service, overnight editors, apps, creative middlemen and the rise of smartphone camera capabilities, have professional photographers lost their hold on your listings?
by Craig C. Rowe Aug 11