Raising the real estate bar, the Zillow and Compass way
Opinion
Of the two, the winner will be the company that best manages the consumer experience — and Zillow has a head start
by Brad Inman Apr 8
3 marketing activities all agents should be doing
Opinion
Retention of current clients and referrals through their experiences will do more for you in the long run than any campaign ever could
by James Rozanski Apr 8
Who do you want to sell to? 4 tips for honing your target market
Opinion
Figure out who is in your audience, learn their pain points, listen to feedback, and leverage social media to reach them with the answers they need
by Mike Jeneralczuk Apr 7
Why iBuying is the new Zestimate
Opinion
With Zillow’s consumer pull and the ease of instant offers, the listing powerhouse is poised to dominate the iBuyer space
by Mike DelPrete Apr 5
The Real Word: Tom Ferry on building a business (and a life)
Opinion
Find out what this top coach thinks is a racket
by Byron Lazine Apr 5
3 ways coaching can help you be a better agent
Opinion
There are several reasons professional coaching works, a few of which center on accountability, confidence and a never-stop-learning mindset
by Troy Palmquist Apr 5
Do you have 'snow plow' parents on your hands? Been there
Opinion
Here's what I've learned and how I deal
by Teresa Boardman Apr 4
Want to be worth more than the competition? Think like a starving artist
Opinion
Don't fall into the commodity trap — prove you're better than the rest by identifying your unique value
by Patrick Kilner Apr 4
10 real estate deal-killers (and how to handle them)
Opinion
What agents can do to soften the blows of unanticipated mold, unpermitted structures, underwhelming funds and other issues that derail the sale
by Cara Ameer Apr 3
Why mortgage brokers are our industry's Cinderella story
Opinion
Mortgage brokers’ market share dropped to less than 10% in 2008 — now it's back up to 17%
by Mat Ishbia Apr 2
Are you making these 3 career-ruining mistakes?
Opinion
Here's how to avoid these all-too-common blunders that can deplete your resources and end your career
by Lynn Wheeler Apr 2
Your next home will be the one that finds you
Opinion
Powerful algorithms will not remove the emotions of buying or owning. But other factors will be a click away and demystify the process
by Brad Inman Apr 1
How to leverage the one thing every listing has — the address
Opinion
Make sure you're always relevant to the consumer with these 3 tips
by Kyle Draper Apr 1
The Real Word: What do you think about Coldwell Banker's new logo?
Opinion
We’ll also take a look at The Broke Agent’s new book and the Redfin-RE/MAX alliance
by Byron Lazine Mar 29
Ski town markets wilt as spring buying season heats up
Opinion
Large real estate development companies and resort owners are making moves to thwart ever-shortening and unpredictable winter seasons. Ski town real estate economies rest on an uncertain future
by Craig C. Rowe Mar 28
How this indie broker is arming agents with competitive tech
Opinion
Agents don’t have to join a big-box brokerage to remain cutting edge, in fact, tech should be a consideration rather than a deciding factor
by Troy Palmquist Mar 28