Stop calling them leads — they’re people
Opinion
Rather than banging people over the head with your needs, try prospecting with the mindset of reaching out to others and offering availability, assistance and professionalism
by Jay Thompson Jan 16
Agent/broker perspective: Are you showing favoritism at company parties?
Opinion
It's nice for brokerages to celebrate birthdays at monthly get-togethers, but it's important to be inclusive
by Anthony Askowitz Jan 15
Technology is never the solution
Opinion
The companies that have made the client experience their prime focus are the ones that have gone the distance for decades, regardless of the tech changes or market shifts
by Bernice Ross Jan 14
What influencers know (that you don’t)
Opinion
Want to create impactful content? Take a tip from some of the biggest names on YouTube
by Christy Murdock Jan 13
The Real Word: The implications of agent-centric
Opinion
Plus, Zillow's new Premier Broker Flex Pricing and a poser who tried to steal millions from celebs
by Byron Lazine Jan 11
Gary Keller (R) and Brad Inman (L) at ICSF 2018
Opinion
Keller understands that as a leader, in times of stress, uncertainty, tight deadlines, big challenges and seemingly impossible odds, bold moves are required
by Adam Hergenrother Jan 10
Here's how to keep the male leadership status quo going strong
Opinion
One broker's satirical take on keeping women out of top real estate positions in 2019
by Teresa Boardman Jan 10
5 tech resolutions that'll get your business on track for spring
Opinion
This year, value your time more than your technology
by Craig C. Rowe Jan 9
Dear Marketing Mastermind: How can I perfect my content strategy in 2019?
Opinion
The top 3 real estate content marketing questions of the last year — answered
by Christy Murdock Jan 8
Why 'operating' like a surgeon can transform your business
Opinion
It’s critical to let everyone else do everything else so that you can give expert diagnoses, recommendations and courses of action for your clients
by Ryan Rutman Jan 8
Shut it! 4 ways other agents' mouths could kill your deal
Opinion
Although you can’t always circumvent another agent’s poor choices (especially during negotiations), you can make sure that you avoid making these mistakes in your business
by Bernice Ross Jan 6
Why agent-centric is the wrong way
Opinion
Integrity first, client first — do that, and the agent piece of the puzzle falls into place naturally
by Erica Ramus Jan 6
A network of threads connecting pins on a board
Opinion
With 42% of buyers finding their agents by referral, focus on the easiest way to get referrals — content marketing
by Byron Lazine Jan 3
Will there be a new top dog iBuyer? And other 2019 predictions
Opinion
Here's my 2019 outlook, based on what I read, things I know, people I’ve talked to and complete whimsy
by Jay Thompson Jan 2
7 New Year's resolutions you'll actually keep in 2019
Opinion
Keep your list simple, and make daily habits
by Billy Nash Jan 1
What I learned from a year of real estate technology reviews
Opinion
Despite bad lead software and the overhype of Blockchain in real estate, the state of proptech remains good
by Craig C. Rowe Dec 31