This is the kind of market that favors the savvy salesperson, even above all the technology, marketing and trendy national brands. These are the times to get back to basics, to rediscover — or begin to uncover — the power of sales
Even earnest agents make false steps that end up in an ethics violation, a suit or revocation of a license. Check out Inman's handy charts to learn the consequences of 10 situations
Agents' expertise has long relied on studying and understanding sales patterns in their markets. But with little inventory and soaring prices, patterns are hard to find
Some expenses, when left unchecked, can end up costing you. That's why keeping an eye on the money flowing out of your business can be a good way to improve your profitability. Here are a few tips for optimizing your cash flow.
Clients appreciate agents who are well-versed on a home’s most sought-after features. If you’re looking to brush up on your knowledge of kitchen layouts, bathtub types and useful home safety tips, here is a primer
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Automating your processes will allow you to focus more on building relationships — which is the key to taking your business to the next level. Here's a list of real estate tech that'll make your life easier
Being an agent others trust and like to work with is a reputation you earn over time. If you're new in the field, there are a few things you can do to develop those helpful ties, showcase your professionalism and cultivate a network you'll rely on time and time again
Forget business as usual. Get in touch with the realities of the present moment to develop deeper relationships with your team and your clients
Running into post-closure problems is often burdensome for everyone involved in the transaction. In some cases where it morphs into a lawsuit, it can even be costly. So, how can agents prevent them in the first place, and what can they do to avoid litigation?
An effective team is comprised of talented individuals who complement each other’s strengths, visions and work ethic. Here are a few strategies for hiring brokerage staff across various departments — plus some positive qualities to look for
Achieving a certain level of success sometimes leads to an overinflated ego. However, more often than not, that sense of self-importance can get in the way of an agent's performance. Here are a few reasons and situations where ego hinders success
Navigating the many processes and moving parts of this industry can seem overwhelming — especially to newly minted agents. But you can't be all things to all people. Here are the main things you need to focus on
It's your responsibility to ensure that your client is well-represented by having excellent knowledge of the process, great relationships with builders, creating clear communication channels and providing the best experience possible for your clients
Providing clients with incredible customer service, hearing their feedback and having their best interest at heart will ensure an enduring relationship that can turn into new business should they choose to refer you to friends and family
By optimizing day-to-day operations and eliminating redundancies, brokerage and team leaders can create a more efficient company and increase profits. Here's how to get started
Getting your name out there consistently (and frequently) is the key to building name recognition and retaining clients. Make sure your past clients don't forget you and choose to use you again next time they need an agent