Versatile online marketing solution HighNote brings it all together
Opinion
Just like how Slack centralizes and categorizes office communications, HighNote can do the same for your pre-listing pitch, agent or team profiles, local market guides, and all other forms of digital content
by Craig C. Rowe Apr 2
Are you prepared for a future crisis? 4 ways to protect yourself
When the economy is strong and confidence is high, people become idle and get too comfortable. When a crisis hits, they leap into panic mode. That's why, to prepare for any future uncertainty, team leaders have to take these important steps now
by Kathleen Black Apr 1
New to real estate? How to guide clients through homebuying
As a real estate pro, it's your job to help clients pinpoint what they want and then help them find it. If you're a newly minted agent, here's what you should be doing throughout your clients' homebuying journey
by Stanley Imoisili Apr 1
10 team-building basics every team leader should know
Opinion
No one said building a business was easy. But if you tap into these 10 team-building basics, you'll be on your way toward sustainable and scalable growth in no time
Make more money! Go 'Back to Basics' with Inman this April
For the entire month, we'll be laser-focused on what's working in the industry and how to set your business up for more profit
by Inman Apr 1
Pulse: What does back to basics mean in 2021?
This week, we're exploring what going back to the basics really means for real estate professionals in 2021. What fundamentals should agents be focusing on, tweaking or relearning this year?
by Inman Mar 31
How to build trust with prospective clients
Opinion
Take the time to demonstrate your trustworthiness, constantly work on your listening skills, do the right thing, and remember it's not about you, and you'll find your clients — and yourself — well-rewarded
by Jay Thompson Mar 31
8 bogus questions sellers ask when interviewing listing agents
Some of the tried-and-true questions sellers have been asking for years are actually totally meaningless. Here are the top bogus questions sellers ask along with ways to effectively counter them
by Carl Medford Mar 30
Pulse: Readers share a time when financing derailed a deal
From a client failing to disclose a marriage to a lender ghosting everyone a week before closing, here are a few deal-breakers that came between your buyers and their dream homes
by Inman Mar 30
How to build a real estate farm step-by-step
With inventory at all-time lows, the need to generate listings has never been more pressing. Whether you’ve never built a farm before or it's been a while since you have, these steps will help you create and grow a thriving geographic real estate farm
by Jimmy Burgess Mar 28
'She-cession' takes on new meaning for moms in the real estate industry
Time. Sleep. Relationships. These are just a few of the things that real estate professionals who are also mothers have had to sacrifice over the past year in order to hold it all together
by Lillian Dickerson Mar 26
The Real Word: Could independent contractor status die?
Opinion
This week, Byron Lazine and Nicole White discuss the status of real estate agents as independent contractors, how to generate more listings and who's crushing it on TikTok
by Byron Lazine Mar 26
The 4 most common communication errors team leaders make
As a team leader, you're expected to be a great communicator — but of course, that's easier said than done. Here are the top communication errors you might be guilty of without even knowing it (and how to fix those problems)
by Kathleen Black Mar 25
Not enough of you to go around? 6 time management tips for busy agents
Opinion
Imagine cutting your to-do list in half and being 2X-5X more effective? It's possible when approached with intention and clarity
by Adam Hergenrother Mar 25
WATCH: Debating the future of teams at Connect Now
If you missed last week's Connect Now, you missed an intense, informative debate about how real estate teams drive growth. Watch it now
by Inman Mar 24
How much are iBuyers paying for customer acquisition?
Opinion
Customer acquisition costs for major iBuyers is roughly similar at $3,000-$4,000, which is about 2-4X more than Redfin
by Mike DelPrete Mar 24