Marketing & Branding Month
A podcast does more than just entertain. When done right, it can communicate real value to your listeners and eventually, turn them into clients and referrals. So, if you want to get in the game of creating a podcast, here are some tips to get you started
How does one go about learning their market? Whether you are brand new to the business or have been around since time immemorial, here are a few tips to help you stay ahead of a rapidly changing market — and your clients
Making changes and fine-tuning your marketing plan for next year? Tell us what you're introducing to your repertoire and how those strategies will help you stand out in 2022
Top real-estate agents gave their insight into building a personal brand at a recent Inman Connect Now session
Offer steak knives to entice buyers, don't door-knock, and forget about the internet when promoting your business — this week, our readers share some of the worst marketing tips and advice they've ever received throughout their careers
Focus on doing what you do well, and find people and systems that will support you and augment your skills
Some agents are making thousands on ad revenue from YouTube, and millions from the commissions they get via YouTube-generated leads. But succeeding requires being smart about how to engage with the platform's technology
Like many online platforms, the past year has been a time of innovation and development for Homesnap. Find out how to put these new features to work for your business and what the company is rolling out later this month
As Opendoor's Chief Customer Officer, Megan Meyer Toolson is putting the company's customer at the forefront of everything and sharing the iBuyer's story with agents and brokers
Opinion
When it comes to a brokerage’s branding, the buck stops with the broker. Here's how to ensure your brokerage always puts its best foot forward
Find out how good your closing skills are by answering these 10 questions
What can real estate agents do to grow their businesses? Here is Jimmy Burgess' 12-step plan for thriving through a market transition
EXp Chief Marketing Officer Courtney Chakarun explains how the cloud-based brokerage navigated a visual rebrand, international expansion and more during the pandemic
Opinion
Finding the perfect name for your real estate team or brokerage is essential to success — and it's become an especially important topic of discussion after yet another state law recently passed that impacts team names and branding
Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that'll help you meet your end-of-year goals and start 2022 on the right note
You must be able to lead yourself first before anyone else will follow you, including current team members and future agents and employees
Opinion
What can you do to protect your real estate business? Here are 10 tips for protecting your online reputation on social media
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