As an agent, one of the most important things you can do is understand and identify your target audience so you know exactly how to market to them. Here are five main groups every agent should be paying attention to
Branding and marketing become surprisingly simple and effective when you know your core values, your inherent strengths and your personal brand archetype
Real estate professionals have been at it for six months now, balancing the stress of working from home with a host of other distractions. To avoid being pulled into a state of exhaustion and burnout, here are four tips to keep in mind
An engaging YouTube channel can play a big role in building your brand and elevating you as a recognized thought leader in the industry. If you’re new to the platform, here are three basics to help you hit the ground running
Establishing yourself as a thought leader doesn't have to involve spending big bucks on a PR firm. Bootstrap your way to the top with these highly effective strategies
The last thing agents want is to work with prospects for weeks before realizing it was a complete waste of time. This can be avoided, however, by having the proper prescreening process in place for vetting clients. Here are a few tips
Tribus Chat lets real estate professionals break their communication into different channels, which the company believes will improve efficiency
Former radio host Kimberly Ray, who was fired for on-air racist remarks, has been hired by local Rochester, New York, brokerage Revere Realty
The companies are helping lead a new initiative dubbed the Board Challenge, which is meant to increase diversity among directors on company boards
According to CEO Bess Freedman, the new website design reflects BHS' commitment to delivering a simple, easy consumer experience
Ninve James will lead the Residential Listing Service, a brokerage-facing listing service powered by the Real Estate Board of New York
Century 21 Chief Marketing Officer Cara Whitley shares what she loves about marketing, the inspiration behind the brokerage's 2018 rebrand and what's next
The market composite index, which measures mortgage loan application volume, increased by 2.9% on a seasonally adjusted basis. On an unadjusted basis, the index rose by 2.0%
The direct-to-consumer homebuying and selling platform is live in Jacksonville, Florida
In an ongoing effort to open up its technology, Matterport's Capture app will now work with 3D camera maker Insta360's new ONE R line of devices
