12 videos every agent should make
These 12 video templates, together with the two search rank term tools, will help you reach your target clients and build trust by answering their questions before they ask
by Jimmy Burgess Apr 9
From the deep sea to outer space, this real estate exec is going places
From rafting in the Himalayas to climbing Mt. Kilimanjaro, Connor Group Managing Partner Larry Connor has never been afraid of a challenge. Now he's going to space
Celebrity buyers and NDAs: How secret real estate deals work
Edward Mermelstein, a real estate attorney and founder of luxury consulting company One & Only Holdings, talks celebs, NDAs and what it takes to work with high-net-worth buyers
How this agent is helping migrating buyers find their dream homes
With buyers moving across the country to new locales, agents have to be prepared to work much harder amid low inventory woes. This is especially true in Florida, which is seeing an influx of new residents. Here's how this agent is making a difference
by Sandra Cuba Apr 9
The Real Word: Is New York City making a comeback?
Opinion
This week, Byron Lazine and Nicole White discuss the demand for office space, the end to the NYC exodus and The Smith Group's new listing video
by Byron Lazine Apr 8
Smart Home Tech: What to know about smart lights
Opinion
Smart lighting is a rapidly growing segment of the smart home tech market — and it's easy to see why. When done right, smart lighting can add personalization and ambiance to any part of your house. Here's what you need to know
by Brandon Doyle Apr 8
10 marketing tactics to ensure your brand resonates in 2021
The marketing landscape shifted dramatically in 2020, and the way we engage with the public has forever changed. Here are a few tactics to keep in mind as you navigate this new landscape
WATCH: Back to Basics 101 — Own your day
Senior Vice President of Windermere Services Michael Fanning explains why setting yourself up for success at the beginning of the day matters so much in your business
by Inman Apr 8
California siblings ensnared in $6M residential sales scam
Adolfo Schoneke, 43, and Bianca Gonzalez, 38, are accused of running a multimillion-dollar listing scam that even included tricking homeowners into allowing home showings
How to revive dying leads
Being persistent, using the tools that work for you and staying personable are just some of the key moves that agents told Inman help them to bring back leads that have gone cold
4 reasons agents on teams fail
Opinion
Here’s how to recognize why some teammates burn out and address those issues head-on
by Chris Pollinger Apr 8
3 signs it's time for your team to move on to another brokerage
Is your brokerage there to support your goals, growth and success in real estate? If not, then perhaps it's time to move on and look for a different place to house your team. Here are a few signs to look for when making that decision
by Kathleen Black Apr 8
5 common tech mistakes that could be costing you
When it comes to the technology that powers your business, it's all about what's new and next, but it's important to remember the basics to avoid common mistakes that could be costing you big time
by Teresa Boardman Apr 8