Defend your commission! 3 steps for showing sellers you’re worth it
Opinion
Here's how to differentiate and showcase your value from the get-go at the listing appointment
by Carl Medford Dec 14
The no-brainer investment all agents should make in 2021
Agents are the conductors of real estate. They must keep everyone involved informed and protected. However, to function as valuable problem-solvers, agents need to invest in themselves with continual learning. Here are the benefits of doing that
by Moira Taylor AND Raynae Taylor Dec 13
How to connect on a real level in a virtual world
Despite the absence of face-to-face meetings, the pandemic opened many virtual doors for relationship-building. Here's how experiential marketing, forced intentionality and tech have changed the way agents form bonds and engage with clients
by Sam Trimble Dec 13
7 lessons from 2020 that changed how we do business
Opinion
It has been one of the most unexpected and unpredictable years in modern history. What has the real estate industry learned from the events of 2020?
by Stacey Ross Cohen Dec 12
Corcoran Global Living adds 400 new associates across Southern California
With the added offices and personnel, the firm will boast a total of nearly 1,500 associates across 42 offices and annual combined sales of more than $6B
by Lillian Dickerson Dec 11
The Real Word: Looking at one economist's 2021 forecast
Opinion
This week, Byron Lazine and Nicole White discuss the 2021 forecast from a chief economist, how to deal with overpriced listings and what to look for when outsourcing marketing
by Byron Lazine Dec 11
Smart home tech: A look at Shelly's Wi-Fi-based products
Homebuyers are increasingly interested in purchasing homes with smart features or retrofitting their homes. The ability to recommend the right products and the right installer is a critical added value for your clients
by Brandon Doyle Dec 11
10 amenities Zillow predicts will be on your buyers' 2021 wish lists
From pet-friendly spaces to backyard oases, Zillow on Thursday shared what will be at the top of homeowners' and homebuyers' home wish lists in 2021
by Marian McPherson Dec 10
Be present! 3 tips for building trust through empathy
Opinion
One of the greatest gifts you can give another human is your time and attention
by Adam Hergenrother Dec 10