Building video content? Here’s a simple 4-step formula
As people are now shopping for properties online, agents should try to increase their brand awareness through content marketing videos. Here are a few ways to get them right
by Lisa Suazo Oct 25
How to map out your 2021 social media plan
Here's how to start putting the building blocks in place for a solid year of engagement
by Katie Lance Oct 25
How to help clients play their cards right in today's market
With the current low-inventory market and the overall uncertainty, an agent's job has never been more important. Here's how to guide buyers and sellers while keeping their stress levels low
by Jim Manikas Oct 24
Aspiring luxury agent? Here's what your website needs
To get into the conversation, luxury agents need websites that exude luxury, exclusivity and profesionalism
by Craig C. Rowe Oct 23
Power zones and Duchenne smiles: Body language tips for every agent
Practicing the use of body language while wearing a face mask can help improve an agent's ability to effectively communicate with clients during showings, experts told Inman
by Lillian Dickerson Oct 23
Even amid travel restrictions, Bahamas real estate lures many
Prospective buyers are spending up to $18,000 a month to rent a home in which they can quarantine for 14 days before they start looking at properties
Smart home tech for agents: Which is the better security camera?
Right now, security cameras can offer peace of mind for those staying and working at home. So, when it comes to price and functions, how does Eufy fare against Arlo?
by Brandon Doyle Oct 23
The Real Word: Hidden seller costs every agent should disclose
Opinion
This week, Byron Lazine and Nicole White discuss why agents need to disclose all costs to sellers, how buyers are using Airbnb rentals and the best branded gifts
by Byron Lazine Oct 23
Want more inventory? Nail the listing presentation
Everything in real estate is happening with rapid speed today. That's why you can't waste time with another boring presentation that does nothing to build trust. Here's what you can do instead to win the listing
by Faisal Susiwala Oct 23
How to help your buyers win in a competitive market
Although receiving multiple offers can be a positive opportunity for sellers, it can be daunting for buyers. Here's how to help them compete
by James Harris AND David Parnes Oct 22
Want more clients? Tap into marketing automation
The automation of marketing allows agents to stop wasting time and effort on mundane tasks and focus their attention on the customer experience instead. Here's how to go about it
by Abhi Golhar Oct 22