MLS confidential: 8 realities sellers need to know about their listing
Listing a property on the MLS — while representing it accurately and truthfully — can be a complex process, which is why agents need to do explain to sellers what is and isn't possible when setting up a listing. Here's how
by Cara Ameer Sep 29
Pulse: The one marketing tip you give to all agents
This week, readers share their tried-and-true marketing tips and strategies all agents can benefit from. Here are the ideas you believe in and why
by Inman Sep 29
Inman Handbook for reaching consumers on realtor.com
Want to optimize your profile on this real estate portal? Find out what to include and how to stand out on realtor.com’s platform
by Christy Murdock Sep 29
Which brokerages provide the best tech? Inman readers weigh in
Inman Publisher and founder Brad Inman asked the Inman Coast to Coast Facebook community which brokerage provides their network with the best, most useful, most functional technology. Unsurprisingly, responses varied widely across the board
by Lillian Dickerson Sep 28
America's biggest artificial surf park is coming to Florida — along with 800 new homes
'Willow Lakes,' a 200-acre development, will include at least 800 residential homes, 600 hotel rooms, 400,000 square feet of retail and 125,000 square feet of office space
by Lillian Dickerson Sep 28
How to decide your brand's DNA as a new agent
Branding will define who you are as a professional and communicate your value to existing and potential clients. If you're a new agent, here are a few things you should be thinking about when cultivating your brand
by Gerard Splendore Sep 28
5 ways to pivot your marketing for 2020's challenges
No one can argue that this year has thrown some major curveballs and forced agents to shift and adapt their business strategies. But what are some of the most effective marketing changes agents have made in 2020? Top agents weigh in
by Georg Chmiel Sep 28
How 'The Social Dilemma' relates to your business
Opinion
A new docudrama on Netflix highlights the dangers of social media and the many ways these platforms are designed to gather data and manipulate its users. But what does it have to do with your business? Here are a few takeaways
by Rachael Hite Sep 28
Take Inman's latest coronavirus survey here
The pandemic continues to roil the economy and disrupt daily life. Let Inman know how you're doing right now
by Jim Dalrymple II Sep 28
First-time sellers? Set their expectations with these 7 truths
Opinion
How buyers find their new home has changed dramatically, and maybe even permanently, this year. Remember that what’s normal for us now is all new to sellers — especially the first-timers
by Nicole Solari Sep 27
How to recruit top talent amid sky-high unemployment
For agents and teams looking to build their bench and expand their businesses, today's employment landscape provides a previously unimaginable opportunity to hire top talent. Here are a few ways to make the most of it
by Carl Medford Sep 26
High-rated brokerage communications app WhoHub officially launches
App allows agents, admins, and brokers to interact over deals, vendors, events, and 'coming soon' listings
by Craig C. Rowe Sep 25