32 pieces of advice for new and aspiring real estate agents
32 pieces of advice for new and aspiring real estate agents
Veteran real estate professionals share what it takes to build a business, forge relationships, manage finances and create a mindset built for success
by Marian McPherson Sep 9
Pulse: What are the biggest marketing mistakes you've seen?
Pulse: What are the biggest marketing mistakes you've seen?
This week, we want to hear about the worst marketing and branding blunders you've seen throughout your career. What was your takeaway from it? How could it have been avoided?
by Inman Sep 9
How to create customer personas — and why they’re important
Opinion
How to create customer personas — and why they’re important
Personas are semifictional representations of your ideal customers based on data and research. This is how they come into play when defining your brand and understanding your target market — and why they can help agents attract, serve and retain clients
by Jay Thompson Sep 9
10 ways to rewire your mindset and start thriving today
10 ways to rewire your mindset and start thriving today
The WomanUP! Conference, which took place last week, was jampacked with insights and inspiration for agents. Here are 10 important takeaways agents should consider when making a survive-to-thrive mindset shift
by Bernice Ross Sep 9
Kobe Bryant's childhood home listed for $900K
Kobe Bryant's childhood home listed for $900K
It even includes the basketball hoop where Bryant practiced as a teenager
by Veronika Bondarenko Sep 8
Pulse: Our readers share their favorite marketing campaigns
Pulse: Our readers share their favorite marketing campaigns
This week, our readers share marketing efforts that really resonated with them. A mix of others’ achievements as well as their own, these campaigns hit the mark for our readers
by Inman Sep 8
Fall is the new spring in real estate
Fall is the new spring in real estate
Record-low mortgage rates, skyrocketing buyer demand, and shrinking inventory have pushed the housing market's busy season forward through at least the end of the year
by Andrea V. Brambila Sep 8
Airbnb long-term bookings are on the rise
Airbnb long-term bookings are on the rise
As customers return to the platform, they're looking for longer-term stays and the ability to bring pets with them, according to Airbnb CEO Brian Chesky
by Lillian Dickerson Sep 8
Inman Handbook: Effective marketing in changing times
Inman Handbook: Effective marketing in changing times
The coronavirus pandemic has helped push real estate marketing online, but effective messaging remains just as important as ever for real estate professionals
by Jim Dalrymple II Sep 8
10 business principles I learned from getting healthy
Opinion
10 business principles I learned from getting healthy
When Carl Medford set off on a weight loss journey, he soon realized that the same principles of commitment, coaching and overcoming failure could be applied to business. Here's everything he learned
by Carl Medford Sep 8
Want more eyes on your website? Consider pay-per-click
Want more eyes on your website? Consider pay-per-click
If you're an agent looking to generate leads to your website, then pay-per-click ads might be a good way to drive traffic. Here are a few things you need to know before springing for this type of marketing
by Brandon Doyle Sep 7
Adwerx now allows you to stream your next listing on Hulu
Adwerx now allows you to stream your next listing on Hulu
The forefather of web advertising for real estate continues to evolve with enterprise solutions, including a quick, affordable way to run ads on popular streaming media services
by Craig C. Rowe Sep 7