Your brand is you — have you answered these critical questions?
As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions
by Kyle Draper Sep 5
Welcome mat
Opinion
I went in search of an agent the old-fashioned way, by asking for recommendations. Six agents ended up replying, and I sent them each 61 questions. Yes, 61.
Hamptons season extended into fall and winter, agents say
'We've done more business for October than at any other time in the past that I can remember,' local broker Angela Boyer-Stump told Inman
He's a cowboy. And a Powerball winner. Now he's eying a sales record
Neal Wanless and his family were barely making ends meet when he won South Dakota's largest ever Powerball jackpot. Now, if his ranch sells anywhere near the asking price — $41.15M — it will be one of the most expensive single ranches ever sold in South Dakota
How can smart shades add functionality and value to a home?
From convenience to energy efficiency, smart home tech touts many benefits to the homeowner. One popular choice? Smart shades. Here, Scott Stephenson of Hunter Douglas explains why smart shades are a valuable part of any smart home ecosystem
by Brandon Doyle Sep 4
The Real Word: How can agents win bidding wars?
Opinion
This week, Byron Lazine and Nicole White discuss strategies and tactics for winning bidding wars, which are currently on the rise, and words to avoid during negotiations
by Byron Lazine Sep 4
What these women learned about parenting during a pandemic
California Association of Realtors’ WomanUP! panelists and mothers Katie Lance, Sara Sutachan, Chelsea Peitz and Mimi Nartey share their stories
How these female broker-owners are thriving during economic crisis
Staying connected and encouraging others are just some of the key strategies that have helped Tina Hernandez, broker-owner of Coldwell Banker Omni Group, and Julie Dudum Del Santo, broker-owner of Dudum Real Estate Group, prosper during the economic downturn
Is it time to liberate real estate?
Opinion
As the pandemic has made clear, companies who tailor toward the consumer succeed in both good and bad economic times. But buying and selling homes isn’t like other online shopping experiences. Why?
by Kris Lindahl Sep 3
Are you keeping tabs on your team's energy? Here's why you should
If you're striving to make a positive impact on your team as a leader, you have to take note of their energy — as well as your own. By focusing on breath work, staying centered and noticing subtle shifts, you can be a better, more thoughtful leader
Starting a podcast? Nail these 3 brand-building basics
If you're an agent, podcasts can be a great way to build genuine connections with your network and expand them organically — especially now that people are craving original content more than ever. Here's how to start one
by David Parnes AND James Harris Sep 3
Want to connect better with clients? Customize your communication
Using emotional intelligence to understand different personality styles is vital to creating and maintaining relationships
by Kathleen Black Sep 3
Why women should feel empowered to launch a business right now
'If you’re thinking about it, don’t wait to do it — do it now,' said broker Natalia Budilo of eXp Realty during a panel at C.A.R.'s WomanUp! event