3 secrets for perfecting your personal brand
Agents need to embrace personal branding and control their online presence now more than ever
by Mauricio Umansky Oct 13
CoStar takes aim at Zillow in NYC with launch of Citysnap portal
Homesnap's new portal should launch across New York City in 2022. It's the latest development in a simmering search portal cold war between CoStar and Zillow
by Jim Dalrymple II Oct 13
The motivation myth: What agents need to know
Opinion
Here are a few other myths you should be aware of so you don't spin your wheels endlessly
by Adam Hergenrother Oct 13
Using Chime CRM? Here are 3 next-level tips for maximizing conversion
They say that the most effective CRM is the one you actually use, but lead capture is just the first step. Here's how to use Chime CRM to focus on optimizing your entire process from appointment to agreement, agreement to contract, contract to settlement and settlement to repeat client
by Robert Lucido Oct 13
5 ways to hype your listing before it hits the market
Here are a handful of coming-soon marketing tactics that’ll get a little buzz going for your listing before it hits the market
by Darryl Davis Oct 12
Readers tell us about their longest luxury deals ever: Pulse
What's the longest time one of your luxury listings lingered on the market? What caused the listing to get stale, and how did you fix the situation? Here's what readers had to say
by Inman Oct 12
Tech will never replace agents. Here's why
Opinion
Real estate agents do things that only a human mind, human touch, understanding and empathy can achieve
by Jay Thompson Oct 12
He didn't like the home he bought sight unseen. So he shot the Realtor
New details have emerged about the 84-year-old homebuyer who fatally shot his Long & Foster real estate agent after growing unhappy with the sight unseen home he'd purchased
by Marian McPherson Oct 12
How to expand your luxury real estate network
Any luxury agent will tell you that the strength of your career is as good as the vastness of your network. So, if you're starting to build your contacts, here are a few tips to help you hit the ground running
by Santiago Arana Oct 12
Luxury is about level of service: 5 tips for beginners
Mastering the luxury market can be rewarding — but it’s also a lot of work. If you want to take the plunge into the world of the high-end, here are a few skillsets to hone
by Natalie Hamrick Oct 12
Real estate agent fatally shot by 84-year-old client
Long and Foster agent Soren Arn-Oelschlegel of Virginia was fatally shot on Friday by a former client. Portsmouth police are still investigating the case
by Marian McPherson Oct 11
3 steps for branding yourself as the local expert on Instagram
Implement these strategies today to start grabbing local prospects' attention online and generating leads
by Heather Colby Oct 11
Real estate agent in hot water over costly missing apostrophe
Agent Anthony Zadravic is faced with hundreds of thousands of dollars in court costs after he neglected to place a crucial apostrophe in a Facebook post bashing his former workplace
by Lillian Dickerson Oct 11