When it comes to marketing luxury listings, review this list to see which descriptions best fit your client, and act accordingly. Find out what matters most to them, and focus on providing them exactly what they want
Opinion
As fewer companies dominate the scene and own the software it takes to run a real estate business, prices will go up while customer service and innovation decline
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What’s the most critical evolution luxury real estate has experienced? What’s most vital to luxury clients today? Here's what readers (OK, reader) said
The company will now operate under the 'Coldwell Banker Warburg' banner
Becky Eakle argued during Coldwell Banker's Gen Blue Experience that the listing agent always wins. The key then is figuring out how to get more would-be sellers off the fence
The Council of Multiple Listing Services panelists warned real estate leaders and MLS members, 'It's better to be part of the process ... than having the rules written for you'
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Looking for strategies to increase your average sales price and break into the luxury niche? Jimmy Burgess offers 5 real-world examples designed to inspire
In the lead up to Coldwell Banker's Gen Blue Experience, M. Ryan Gorman said he sees the seller's market sticking around for the foreseeable future
When giving advice about making it in real estate, agents often talk about lead generation, follow-up, working your sphere and other strategies. What they don't talk about is mindset — an equally important aspect. Here's how mindset can catapult you to success
Insulation, when installed properly, can significantly cut down energy costs, reduce noise, keep pests out, waterproof structures and minimize air filtration. Educate yourself on all the options so you can help your clients in their decision-making process
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Learn how one brokerage invested in two specific initiatives to deliver the highest possible experience to agents and clients alike
From ditching medical school to hiring agents, Redfin's CEO breaks down the moments that led him to become a successful leader. Read about the three moments that sharpened his leadership skills ahead of his appearance at Inman Connect Las Vegas
Brokerage backed by Chris Christie and Jeb Bush says agent steering by commission should 'shock the conscience' of anyone interested in equity in housing
Diversity, recruiting, competition and more will all be big topics at Coldwell Banker's big Gen Blue Experience event in New York this week
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