Real Estate Brokerage News & Advice

Don't let laptop, smartphone keep you out of the pool

Inman News is launching a new weekly Twitter conversation Thursday that's aimed at ferreting out some of the most unusual things real estate agents do to get nibbles from buyers and sellers.

Jake Adger will lead new real estate analytics team

Underwriters fully exercise option to purchase 5.25 million additional shares

Census Bureau: annual rate of starts up 46.7 percent from a year ago

Franchisor's branding was featured in SimCity Social game

Video is often touted as an essential marketing tool for real estate agents. But while it may help put an agent's new media savvy on display, some are skeptical about the medium's ability to convert viewers into clients. Launched in April of 2011, Viewbix aims to bolster video's ability to generate leads. The app is designed to reel in leads directly from a video player by providing subscribers with the ability to add a wide range of apps to a video that viewers may click to access additional content or contact an agent.

Real estate agents and brokers are missing out on a potentially lucrative business opportunity to serve consumers interested in rentals, according to study conducted by residential real estate consulting firm WAV Group Inc. The study, conducted on behalf of the Houston Association of Realtors, surveyed 1,196 respondents online between Sept. 26, 2012 and Oct. 30, 2012. The vast majority of respondents, 82 percent, said they were currently renting or leasing, and the remainder said they were looking to rent or lease. All were located in the Houston metro area.