Opinion
In real estate, transparency should matter. However, there's a lot of self-promotional marketing in the industry that falls firmly in the gray areas between truth and fiction
An agent wants to appear on a real estate reality show, convinced it would bolster her career. How should her broker react?
From live tours to videoconferencing, building on the changes that emerged during the pandemic will ensure comfort, safety and convenience in this new normal. Here's one team's experience
In a highly competitive market such as real estate, every agent needs that competitive edge. Here's how to make helping relocating buyers yours
Opinion
Why do so many agents on teams still fail to succeed?
As a real estate agent, it counts to be well-versed on flooring options. Whether they're selling or buying a home, your clients will appreciate your know-how and expertise
Find out how Florida agent Dennis Bowers learned that every client is a potential game-changer with $70M in referrals (from one client) to back it up
Opinion
Quality marketing drives business growth, but creating it can be overwhelming for busy real estate agents, especially amid a summer selling season that never ended. Here are a few tools to help
Opinion
With more buyers competing for fewer homes, it’s more crucial than ever for agents to find ways to stay relevant. And the best way to do that is to bring your clients inventory they didn’t even know existed
With every sight-unseen offer, iBuyer sale, Knock Home Swap and contingency-free contract that graces a seller's inbox, one more cornerstone gets chiseled away from the foundation of the traditional sale
Opinion
The pandemic dramatically shortened the listing and selling process, and forced buyers to become decisive about what they want. Now that sellers have gotten a taste of it, will they become unrealistically overconfident?
Opinion
This week, Byron Lazine and Nicole White discuss racial discrimination in homebuying, NAR’s Profile of Home Buyers and Sellers, and using TikTok as a real estate agent
Recently, we have seen more and more teams (large, successful and profitable teams) join forces, specifically with real estate businesses that offer a platform of services. Here's why
They used to be part of everyone’s business model but, increasingly, paid leads simply can’t compete with organic traffic and referrals
Opinion
Combining these digital door-knocking tips with geo-fencing practices will give you a significant edge over those relying on more traditional digital or print marketing strategies
Opinion
Prevention and avoidance are always better options than dealing directly with any safety-related issue. Don't be afraid, be aware
