In her recent TEDx Talk, branding expert Stacey Ross Cohen explained that personal branding starts from birth. Find out how your personal brand — starting with your name — can help you make the first impression you want with clients and colleagues
Most consumers would theoretically be willing to use the same agent multiple times, but in practice few actually do. Real estate leaders shared tips Tuesday for fixing that problem at ICNY
Why asking questions is more effective than lecturing clients, and other useful insights from ‘Exactly What to Say for Real Estate Agents’
They also expect to spend more on brand awareness than lead generation, said Luxury Presence CEO Malte Kramer onstage at ICNY
They also expect to spend more on brand awareness than lead generation
Consumers are more empowered than ever today, but real estate industry leaders still believe agents will be able to thrive over the next decade
At ICNY 2020, brothers and luxury agents Roh and Ramin Habibi share how robust client databases keep their multimillion dollar businesses going
Breaking into the luxury property market takes a lot of money, but there's one marketing factor that may be overlooked
Consumers are gravitating to mobile phones, while new tech, like voice interfaces and smart TVs, are on the rise as well
'The community aspect has always been really critical,' Grace Ouma-Cabezas said at this year's Inman Connect New York
On the ICNY 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s first rebrand in 40 years
Listen and learn how to position your business as a leader in luxury listings and for ways to market yourself as an expert on high-dollar homes
Going door-knocking? Here's how to make the most of neighborhood marketing
Opinion
Agent referrals can be incredibly helpful for those on the giving end and those on the receiving end, but they still need to be handled with care
'Home,' 'bedroom' and 'bath' were obviously popular, but so were some unexpected phrases
Flashback to Inman Connect Las Vegas 2019: CEOs and industry visionaries discuss technology, the future and each other