Here, you’ll learn how to set up your Google My Business page and how to build and optimize it to position yourself as the local expert
If you're a new agent, learning a thing or two about a home's most sought-after features will go a long way in helping you stand out with clients
If you question what value social media really adds to your business, don't. Point blank, it gives real estate agents way more reach than they could get offline. It's not for everyone, but here are some tips to make getting started easier
Catch up quickly on the biggest stories of the week, as determined by Inman website visitors. Here's the Inman Top 5 for the week of July 24-30, 2021
Opinion
This week, Byron Lazine and Nicole White discuss a new law put into place that affects Connecticut real estate teams, how telling a couple to get counseling led to more deals for one agent, and Brad Inman’s big announcement
Short sales can help homeowners in need get out of a financial obligation they can no longer afford ethically — but only when handled right
Optimizing your website for SEO can be a daunting task for a lot of agents — but it's key to driving potential leads to your business. Here are 2 simple ways you can improve your site's visibility
People have all sorts of reasons for choosing another agent, and rejection is just part of the job. New agents need to understand and learn how to move past this fast. Here's why
If you know where to look, you'll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few.
Online resources can give buyers and sellers an advantage when it comes to accessing information on the market and current listings. But nothing can replace the expertise and knowledge of an experienced agent
Opinion
Increased regulatory enforcement and the ending of IC status are just a few of the possible changes that could greatly impact the way we do business. Here's what agents should prepare for
When it comes to listings, what makes for a solid marketing strategy? From social media to video tours, we want you to chime in with your best advice and tips for newbie agents
Thanks to new rules, NCAA athletes can now use their name, image and likeness to promote your business. Smart agents should seize this opportunity. Here's why
Opinion
Here are a plethora must-read books from authors who are willing to help in your ongoing quest for real estate knowledge
Opinion
Anyone believing but there will be a flood of homes that will be foreclosed on either toward the end of this year or in 2022 is likely to be disappointed. Here's a closer look
Answer yes or no to the following 10 questions, and see how you score on the 'most likely to succeed in real estate' scale