From cold to sold: Here’s how to take your business to the next level
These principles will help you systematically grow your real estate business
by Jimmy Burgess Jul 18
What’s happening in today’s luxury real estate market?
Opinion
A luxury real estate broker shares his take on the market, what he's seeing in his neck of the woods, plus how he's pivoting his focus to get more sellers
by Latham Jenkins Jul 16
The handwritten note how-to every real estate agent needs
Here, you'll find the elements of a quality handwritten note and how to easily format them using examples — plus five common real estate scenarios and the templates you'll want to steal over and over again
by Christy Murdock Jul 16
The Real Word: What the DOJ-NAR battle means for agents
Opinion
This week, Byron Lazine and Nicole White discuss the DOJ withdrawing its settlement offer to NAR, the first state to ban homebuyer love letters, and a study that shows what the majority of real estate listings are lacking
by Byron Lazine Jul 16
Real (Estate) Talk: 7 essential steps in the anti-racist pro's journey
Opinion
Acknowledgment is a much-needed first step — but it's only the beginning. For people of color to experience a greater sense of equity, inclusion and justice in diversity work, these steps are vital
by Lee Davenport Jul 16
It's a jungle out there: 4 tips for mentally preparing buyers
From coaching buyers on how to best present an offer to instilling trust in the process, mentally preparing buyers on what to expect is one of the most crucial jobs an agent will have throughout a client’s journey
by David Parnes AND James Harris Jul 15
How to build lifelong relationships in real estate
From generating leads to preserving those connections, there's a lot you need to master as an agent. But never fear, dear rookie. Here, Inman contributor Jimmy Burgess will arm you with tips, tricks and time-tested strategies to build those lifetime relationships
by Jimmy Burgess Jul 15
Still not making video? 4 excuses holding you back
Although personal videos are easy and cheap to create, a lot of agents still shy away from them. Here are a few excuses you might be using to avoid the camera and what you can do to overcome them
by Kris Lindahl Jul 15
When information is readily available, what's an agent's value?
In today's information era, you should stop trying to compete with Google, and instead, showcase your experiential knowledge, principles and competency. That's what will truly set you apart
by Kathleen Black Jul 15
Here's one simple thing new agents can do to avoid trouble
Opinion
Know where the line is between excellent customer service and getting into areas that are beyond the scope of a real estate agent. Here's why
by Teresa Boardman Jul 15
How to train your team to speak to its value
Training your agents to speak about the value of your real estate company will help the entire team grow faster — and that is good value for everyone
by Adam Hergenrother Jul 15
Pulse: What's your biggest agent pet peeve right now?
This week, we're inviting you to share your pet peeves — things other agents do that make you just want to pull your hair out. What are some irritating behaviors you're seeing today?
by Inman Jul 14
When things go south: 6 tips for fixing virtual meeting problems
Technology problems in virtual meetings are part of the landscape. From arriving early to troubleshoot problems to switching to audio-only mode, here are a few nifty tips that'll help you keep interruptions at bay
by Bernice Ross Jul 14
How to explain the value of a buyer's agent to clients
Opinion
Don't neglect to explain how valuable local knowledge can be, along with the importance of representation and being a fiduciary
by Jay Thompson Jul 14
Privacy rules are changing marketing. Are you prepared?
Opinion
The privacy revolution is here, impacting every single way you do marketing on the internet. You must change too. You're not going to be able to grow your business using yesterday’s playbook — so burn it
by Chris Smith Jul 13
Pulse: Readers share stories of flopped deals (and what they learned)
Ever had a deal fall through? You're not alone. This week, readers share stories of failed transactions, what went wrong and what they learned
by Inman Jul 13