Why people matter most: One real estate pro recounts his story
Opinion
My glass-half-full analysis of 2020 is that many real estate agents who might have been neglecting their sphere corrected that, reaching out to folks not just to try to earn a listing or commission, but to see how they were doing personally. Here's why that's important
by Bret Calltharp Mar 2
How agents can prepare for (an even busier) spring right now
Opinion
Here are 3 easy ways agents can prepare for a potentially hustling and bustling spring marketplace even without the downtime that a slow winter market usually provides
by Anthony West Mar 2
How to combat 5 common lies listing agents tell — and win the listing
Opinion
Be sure to always ask if the other agent has promised anything that you haven’t. That will be your opportunity to counter any lies with truth
by Carl Medford Mar 2
What you should know about elevator safety 
Structure, accidents, safety tips — here’s everything agents need to know about elevators
by Gerard Splendore Mar 1
Direct mail marketing isn't dead! Here's how to do it right
Statistics show that this old-school marketing strategy is coming back in a big way. Find out why — and how to implement it — from 2 of the industry’s biggest names
by Christy Murdock Feb 28
Affordable housing crisis deepens for communities of color amid COVID-19
On top of a slew of far-reaching problems, a widespread lack of affordable housing is exacerbated by the COVID-19 pandemic and the resulting layoffs and job losses — and it's devastating communities of color
by Christopher G. Cox Feb 26
50% of agents will leave: One broker predicts real estate's future
Opinion
As an industry, we should stop obsessing over things we can’t or won’t fix and take a look inward at the things that make us special as individual agents and organizations. Here's why
by Ryan Rodenbeck Feb 26
The Real Word: Can ShowingTime competitors step up?
Opinion
This week, Byron Lazine and Nicole White discuss the new showing platform Instashowing, Redfin’s acquisition of RentPath, and Kim Kardashian's and Kayne West's divorce.
by Byron Lazine Feb 26
From cold to close: How to ensure a seamless closing?
In this third and final part of the series on digital transactions, we will move past search and showings and onto the signing and closing process. Here are the main types of digital signings (and their perks) to know
by Marvin Stone Feb 26
Smart home tech: How to keep your home network safe with Firewalla
For the past year or so that we've been working virtually, so much of our daily lives and work revolved around our home networks. That's why it's important to keep that beating heart alive and well. Here's how Firewalla can help keep it secure
by Brandon Doyle Feb 26
Show potential buyers everything about a development with Imerza
Opinion
A powerful tool for developers and new construction sales teams, Imerza is taking property rendering and real estate data visualizations to the top floor
by Craig C. Rowe Feb 26
Real (Estate) Talk: How to push for accountability in our associations
Opinion
Although some associations attempt to advocate marginalized voices, the stated intent is often far from the actual impact. Speaking up to seek accountability for authentic justice, equity, diversity and inclusion is what this moment requires from us all
by Lee Davenport Feb 25
5 non-real estate classes that’ll make you a better agent
From improv to MasterClasses on persuasion, negotiation and, yes, even feeling confident in your own skin, these education programs will help you find self-assuredness and give you a leg up on your competition
by Kathleen Black Feb 25
From cold to close: How virtual showing tools benefit your long-term business
In this second part of a multipart series on digital transactions and new technologies, we're focusing on the all-virtual tools that will make your remote showings a breeze instead of a 'can you hear me now' moment
by Marvin Stone Feb 25
Real (Estate) Talk: What is diversity without inclusion, equity or justice?
Opinion
Although some associations attempt to be a beacon of belonging, if you whip out a magnifying glass, it is glaringly obvious that these diversity and inclusion councils are in name only. Here are the ramifications of that
by Lee Davenport Feb 25
Want to crush it on TikTok, Instagram or YouTube? 7 tips for video creation
Opinion
Tools such as Instagram Reels, TikTok and YouTube Shorts are becoming invaluable to real estate agents — especially because they're free. With a few of these best practices, you can ramp up your views and grow your well-deserved audience through short-form videos
by Bernice Ross Feb 24