Be present! 3 tips for building trust through empathy
Opinion
One of the greatest gifts you can give another human is your time and attention
by Adam Hergenrother Dec 10
Take control! 5 ways to generate your own leads
As a real estate agent, you're operating your own business, which means you have to be in charge of generating your own leads. Here are a few tried-and-true strategies
by Faisal Susiwala Dec 10
How new agents see the real estate industry in 2020
Real estate is an attractive career path for people of all ages and backgrounds, but what do newbies in the industry think of it as a whole? What surprises did they stumble across this year?
by Kris Lindahl Dec 10
Having trouble business planning for 2021? Here's how to get started
If you aren't thinking about your 2021 goals and plans yet, now's the time to get started. When crafting the new year's business plan, start with what you know, and tackle these important sections
by Kathleen Black Dec 10
Craft an irresistible offer! 8 tips for helping your buyers win
Just like a job interview, you never get a second chance to make a first impression, and submitting an offer in today's market is very similar
by Cara Ameer Dec 9
3 digital marketing strategies you'll need in 2021
2021 will be the year of eye-catching content. Here are a few ways to drive more eyeballs to your listings and get the exposure needed to elevate your business
by Mauricio Umansky Dec 9
7 prospecting lessons agents can learn from fishing
Opinion
In many ways, prospecting is a lot like fishing, and there's so much agents can glean from the sport. Here's a little insight into what it takes to catch fish — and clients
by Jay Thompson Dec 9
Pulse: What's one accomplishment you're proud of this year?
This week, we want to hear about your triumphs in 2020. What's a major win that you can't wait to share? How did you achieve it?
by Inman Dec 9
10 strategies for being more profitable in 2021
Want to be more profitable in this upcoming year? Here's how to work smarter, reduce expenses and find ways to make the best possible use of your time
by Bernice Ross Dec 9
Pulse: 20 ways to spread holiday spirit to your community
The holiday season is in full swing, so now's the time to stay engaged and top-of-mind with your community. Here's a list of ways you can do so while bringing some much-needed cheer to your sphere
by Inman Dec 8
Looking for marketing help? 3 questions to ask before you make a hire
Opinion
Your marketing is the storefront for your entire brand, so don’t cut corners, and don’t expect to go on autopilot
by Rachael Hite Dec 8
Bad smells kill sales! Don't let buyers sniff out these 8 offensive odors
With only one chance to make a good impression on buyers, obnoxious odors must be identified and dealt with before opening the doors to visitors. Here are a few to consider
by Carl Medford Dec 7
6 kitchen layouts every agent should know 
An agent who's able to visualize the potential of a kitchen can help buyers in improving and upgrading existing spaces. To do that, you have to know these basic kitchen layouts
by Gerard Splendore Dec 7
How to update your buyer’s checklist for 2021
The most important thing you can do for your clients, first and foremost, is to make health and safety a priority
by Santiago Arana Dec 7
Inman Handbook on unlocking the power of Homesnap
Find out how Homesnap's functionality is designed to benefit agents and their clients, and get the scoop on the company's many updates this year
by Christy Murdock Dec 7
What to expect when shifting to a buyer's market
Opinion
Nobody really knows what will happen next year — or the year after. Shifts are normal for markets, so agents should think through possible changes and plan for them. Here are a few things to consider
by Andrew Fortune Dec 6