As people are now shopping for properties online, agents should try to increase their brand awareness through content marketing videos. Here are a few ways to get them right
Here's how to start putting the building blocks in place for a solid year of engagement
With the current low-inventory market and the overall uncertainty, an agent's job has never been more important. Here's how to guide buyers and sellers while keeping their stress levels low
Right now, security cameras can offer peace of mind for those staying and working at home. So, when it comes to price and functions, how does Eufy fare against Arlo?
Opinion
This week, Byron Lazine and Nicole White discuss why agents need to disclose all costs to sellers, how buyers are using Airbnb rentals and the best branded gifts
Everything in real estate is happening with rapid speed today. That's why you can't waste time with another boring presentation that does nothing to build trust. Here's what you can do instead to win the listing
Although receiving multiple offers can be a positive opportunity for sellers, it can be daunting for buyers. Here's how to help them compete
The automation of marketing allows agents to stop wasting time and effort on mundane tasks and focus their attention on the customer experience instead. Here's how to go about it
Opinion
If the intent of the Code of Ethics is to hold real estate professionals to a higher standard, the proposed addition fails to achieve that. Here's why — plus what could be done
In today's shifting landscape, a lot of agents are coming and going — joining and exiting teams. So, what can leaders do to create an atmosphere of support and growth?
For broker, coach and trainer Lee Davenport, experiencing microaggressions over years of working in real estate did more than just sting. Here, she shares her story — and what she hopes readers can learn from it
If you aren’t growing your business by bringing on new agents and expanding your service area, you’re wasting much of the time, money and energy you put into earning your license
Opinion
Why be an assistant? Because it’s a killer career opportunity, but only if leaders also rise to the occasion
Opinion
NAR proposed changes to the Code of Ethics, and the real estate community is reacting — or more precisely, descending into an uproar. Here's why industry professionals should take some time to closely read and examine these changes
This week, we're asking our readers to share their best advice for cultivating a solid luxury network of trusted agents, brokers, vendors and, of course, clients
Opinion
In this week's episode, Chris Naugle, author and money expert, breaks down how infinite banking works and other important concepts for agents looking to grow their net worth