Opinion
How do you monitor your brand? You’re a busy entrepreneur, who probably doesn’t have time to scour the internet. Here are a few (mostly free) shortcuts
There are many obstacles that can derail an inspection, especially in today's COVID-19 climate. As an agent, you should step in and offer sellers advice on what to do to make the process go a bit smoother
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner looks at last week's real estate and economic announcements, explaining what the data and numbers mean, especially in the context of COVID-19
Billboards might seem a little old school, however, there are numbers proving that they still drive awareness of a brand, but only when advertised correctly
These days, the competition is fierce. If you want to stand out from the crowd, you'll need to put your expert-level marketing skills to good use — both online and offline. Here are four things to focus on when it comes to listings
There's no denying that fall decor brings about feelings of warmth and belonging — which is why agents shouldn't ignore it when it comes to listings. Here are four areas to focus on when staging for pumpkin-spice season
Though most agents have the similar goal of generating more leads, some still don't have a complete and functional database to market to. Here's why you should be organizing your list — and the most cost-effective marketing method to use
The market might be sizzling right now, but there’s a cooler backside to any hot market. Those who anticipate the shift and effectively prepare are those who will succeed once the new realities emerge
Find out how Atlas Real Estate’s Ryan Boykin turned his entrepreneurial talents toward a career in real estate and a belief in the power of investing
With a red-hot seller's market, listings are now getting multiple offers — and agents have to be prepared for bidding wars. Here are a few tried-and-true strategies agents can use to beat out the competition
Opinion
This week, Byron Lazine and Nicole White discuss when buyers should walk away from a property, buyer beliefs and Jerry Seinfeld's thoughts on New York City
Opinion
Although no one knows exactly what the future holds for real estate, things seem particularly uncertain for iBuyers. Here's a look at the advantages and disadvantages these companies are facing as they navigate the current housing market
Opinion
The seat of a bike is a great way to really see the harsh realities of a city. Here's what one broker observed as she biked her way along homeless encampments
Staging adds value to the sale — but it should not break your bank. As an agent, use these seven tips to protect your income when incorporating home staging into your listing process
It's no secret that real estate agents work long and hard — which is why they, of all people, could really benefit from a life coach. Instead of just focusing on work, life coaching involves the whole of a person. Here are a few reasons agents should consider it
Amazon Echo products are nifty, convenient gadgets, and they can leave a lasting impact on clients when presented as closing gifts. But with a sea of options out there, which one should you go for?