Opendoor vs. Zillow: Pricing is a 'competitive advantage for iBuyers'
Opinion
A comparison of Zillow Offers and Opendoor highlights the critical importance of pricing in iBuying. There's an understated elegance in the detail; it's not just buying low and selling high. But what makes for a successful pricing operation?
by Mike DelPrete Dec 20
How to deftly deal with 5 common (but cruel) seller demands
Opinion
Just because it's a seller's market doesn't mean your clients should get whatever they want. If your sellers have a tendency to be overly demanding — and mean about it — here's some advice for bringing them back to reality
by Judy Graff Dec 20
Inman Top 5: The biggest stories of the week Dec. 10-17, 2021
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Dani Vanderboegh Dec 17
A balloon flying too close to cactus
How you handle a crisis could either result in the end of your real estate career or a glowing review. To ensure the latter, follow these steps to respond with honesty, compassion and direction
by Carl Medford Dec 17
'Think and Grow Rich': 7 lessons for real estate agents
Opinion
2022 is the year to build the business of your dreams. Will you just go through the motions this year? Or will you take massive action and create the business you deserve to have? The choice is yours
by Jimmy Burgess Dec 17
A home for sale in the wintertime
Liven up a cold-weather showing with our list of wintertime tips
by Christy Murdock Dec 17
Show 'em your value: 7 P's of real estate agent marketing
Success starts with developing a clear understanding of who you are, who your ideal client is and what you offer. Package your services, position yourself for maximum exposure, and develop a process that keeps you top-of-mind
by Jimmy Burgess Dec 17
7 marketing ideas you still have time to pull off this holiday season
These kind gestures will leave a lasting impression as you celebrate the season and gear up for another successful year
by Rainy Hake Austin Dec 17
What lenders really brawled over in Atlantic City
Opinion
This week, Bryon Lazine and Nicole White discuss a fight that broke out in Atlantic City, Redfin's call to drop crime data and Jay Thompson's new app for agents
by Byron Lazine Dec 16
Treat yo'self: 3 impactful ways to take care of your real estate team in 2022
Opinion
Here's how to show each individual on your team that they matter to you by giving them what they need most: time, growth and accountability
by Adam Hergenrother Dec 16
How agents can utilize Zillow's Down Payment Resource deal
Zillow’s move into the down payment assistance space will be a boon to buyers struggling to save for a house. The benefits assistance can bring to homeowners are huge. The question is whether you will you seize this opportunity to grow your business
by Bernice Ross Dec 16
Redfin is right: Why crime data doesn’t equate to ‘safety’
Opinion
Redfin proclaiming that no real estate site should show neighborhood crime data is a pretty bold call to action. Here's why I agree with it — and why you should give strong consideration to not displaying those statistics on your websites
by Jay Thompson Dec 15
2022 game plan: 20+ buyer and seller facts to inform your business
What's critical to buyers and sellers now, and what's changed over the past year? If you're in the throes of strategizing for next year, here are a few key demographics, trends and takeaways — plucked from NAR's 2021 buyer and seller research — broken down for brokers, teams and agents
by Christy Murdock Dec 15
Choosing a Google-centric smart home: Pros and cons
Smart home expert Colton Pratt breaks down Google-anchored hubs. Here's how Google fares when pitted against Amazon, in case one of your tech-savvy clients asks your opinion
by Brandon Doyle Dec 15
Readers share their biggest 2021 fails
What did you mess up last year? What lessons did you learn? This week, readers divulge their biggest failures and mishaps of 2021 and introspect about where things went wrong
by Inman Dec 15
'Burn the deadwood' and other lessons to take into 2022
Want to see growth in the new year? From welcoming alternate perspectives to setting and raising your baseline, here are four nuggets of wisdom to embrace in 2022 taken from history, nature and sports
by Robert Lucido Dec 15