Making sense of the headlines: A look at housing affordability
Opinion
Windermere Chief Economist Matthew Gardner explains why the issue stems from inadequate supply — in combination with rising, demographically driven demand — pushing prices to record highs and rising faster than incomes
by Matthew Gardner Jun 30
What agents need to know about mortgages during (and after) COVID-19
As experts and advisers, real estate agents have always played an important role for homebuyers. But it’s clear that during the coronavirus era, they have even more responsibility to educate clients on what's happening in today's market
by Salomon Chong Jun 30
Pulse: The books that should be on every agent's summer reading list
Just in case you're in the throes of planning what your summer will look like this year, here are a few books to consider adding to the season's reading list
by Inman Jun 30
5 credit myths to explain to first-time homebuyers
Before first-time homebuyers pull the trigger on buying a new home, they should understand some common misconceptions in the credit reporting industry as they go through the prequalification and preapproval process. Here's how agents can help
by Vance Kellogg Jun 30
Feeling stuck? 8 strategies for overcoming productivity hurdles today
As a real estate agent navigating business from home through the pandemic, you've likely been interrupted by at least one of these roadblocks. Here are a few common everyday hurdles and strategies to overcome them
by Stacey Soleil Jun 29
Want to generate leads? Focus on ramping up organic traffic
Investing in personalized content is an effective approach to drive traffic and convert leads at a successful rate. Here's how agents can harness the power of content marketing and saved jump searches to gain a competitive edge
by Brandon Doyle Jun 29
The Inman Handbook on communicating in our new normal
Improve your personal and professional performance with our guide designed to help you better communicate and connect with others and with yourself
by Christy Murdock Jun 29
So you want to be a mentor? Read this first
If you’re thinking about becoming a mentor, you should have a solid picture of what you’re getting yourself into before committing to working with a new agent. That agent's career depends on your leadership
by John Giffen Jun 28
What should agents post? 5 social media guidelines for 2020
A lot of agents are questioning what’s appropriate to post on social media amid the pandemic and the current protests on racial injustice. Here are a few guidelines on what to post (and what not to)
by Katie Lance Jun 27
Not like all the rest? 5 lesser known CRMs that should be on your radar
Opinion
Rich in innovation, the CRM segment of tech is popular, but there is no one-size-fits-all solution. These products might not be top-of-mind, but they are worth checking out
by Craig C. Rowe Jun 26
Smart home tech for agents: How to curate a smart bathroom
For those who want to improve the bathroom experience, there's a host of options available — from heated toilet seats to voice-activated mirrors that can read you news and give weather updates
by Brandon Doyle Jun 26
Why MLSs should treat rentals the same as for-sale listings
There has never been a better time — or a greater need — to make rentals a mandatory property class. More data on the MLS, especially during a pandemic, serves the MLS and the brokers, agents and consumers who depend on it
by Cameron Paine Jun 26
The Real Word: How divorced couples should approach finding an agent
More this week: a discussion on the pros and cons of using gamification to boost agents' productivity, and Real Trends, which adjusted its ranking system this year
by Byron Lazine Jun 26
Want a 95% retention rate? Here’s how this 180-agent team does it
Higher retention means a more cohesive culture and more highly trained and seasoned agents serving your clients
by Adam Hergenrother Jun 25
5 tips for building a strong team that'll last
Opinion
To ensure you hire the right people and keep them, heed these tips
Why now is the time to implement a structured sales process
An unexpected change in the world shouldn't turn your business upside down. Here's how staying organized and having a structured sales process can help push your business forward, especially right now
by Kathleen Black Jun 25