Home staging can be done virtually — here's how
Opinion
Just because in-person interactions are limited doesn't mean that agents can't help clients take advantage of services like staging. This is how homeowners can complete the process virtually, step by step
by Jennie Norris May 25
How to handle client objections during the pandemic
Opinion
The types of objections we're hearing now are going to be with us for a while and may just become our new normal, so we need to be able to ease clients' fears
by Missy Yost May 24
Stop! 7 things you shouldn't do on listing appointments
Opinion
Selling yourself is a little bit like dating. You have to make a great first impression. So, here are a few things to keep in mind if you want to impress your clients from the get-go and make them feel like you're the perfect fit for their needs
by Ron Wynn May 23
Leverage your video content better with vidREACH
Opinion
This software is ideal for those agents and teams that are already comfortable with being on camera but need a better way to organize the marketing and outreach efforts around video content
by Craig C. Rowe May 22
Thinking of reopening your brokerage? Ask yourself these questions first
Opinion
As COVID-19 restrictions loosen up, business owners are faced with a few ethical dilemmas. As a broker-owner, when should you allow real estate transactions to take place? Here are a few soul-searching questions to ask yourself
by Erica Ramus May 22
How to protect yourself as a first-time landlord
Opinion
Real estate investing is a competitive and risky game. Although you can't control when a global health crisis strikes, as an aspiring investor, you can protect yourself by adopting these necessary strategies and techniques
by Anna Johansson May 22
The Real Word: Investing in real estate during a pandemic
Opinion
Also this week: SoftBank's record loss and a few basic ways to do listing videos right
by Byron Lazine May 22
Why your mental health matters, especially during COVID-19
Opinion
With the coronavirus pandemic turning the world onto its head, it's no surprise that a lot of people are experiencing irritability, depression, anxiety and stress. That's why it's important to pay attention to your feelings and your window of tolerance now
by Nicole Lopez May 21
How I upped my tech game and created my own 'Zoom room'
Opinion
In today's COVID-19 reality, videoconferencing has become the best alternative to in-person communication. And although virtual meetings are inherently a different experience, there are a few things you can do to look your best and appear as professional as possible
by Teresa Boardman May 21
How to help clients keep kids safe during the summer of COVID-19
Opinion
With summer inching closer and the season's activities being canceled, kids are experiencing a lot more unstructured time, and parents today are more distracted than ever. Here are some child safety tips agents can send to their SOI
by Troy Palmquist May 21
How to diversify your team's income
Opinion
Creating multiple revenue streams can not only help agents weather today's financially stressful climate, but also grow their personal net worth. Here are four rules to diversifying your team's income
by Kevin Kauffman May 21
How to host a property tour on social media as a team
Conducting live tours on social media as a team can be a great way to reach a wide audience and have some fun along the way. Here's how one LA-based agency hosts weekly progressive Instagram open houses, plus a few helpful tips
by James Harris AND David Parnes May 21
Pulse: What early career lessons are helping you now?
Opinion
This week, we're asking you, our readers, to share a key career principle you learned when you were starting out and how it's helpful in today's world
by Inman May 20
Here's how to help jump-start your local economy
Opinion
The COVID-19 outbreak has taken a toll on many businesses nationwide. As a real estate agent, here are a few ideas for using your wealth of knowledge and expertise to help local business owners weather the storm
by Bernice Ross May 20
Here's a simple approach to making listing videos
Opinion
Getting started with video can be daunting. Your next listing can shine on camera, all you need is a smartphone, a few apps and a couple hours, from start to finish
by Craig C. Rowe May 19
Agent/broker perspective: Is now the right time to acquire a competitor?
Opinion
In today's shaky economy, when things are still up in the air, should real estate companies plan for expansion through acquisitions?
by Anthony Askowitz May 19