Dear Marketing Mastermind: Are there rules for what to say to clients?
Opinion
Here's what you can do right now to meet the demands of the present and future in your real estate business
by Christy Murdock Apr 14
How to create a Matterport virtual video sizzle reel in 5 steps
Use these tips to capture attention for your listing and show your clients and prospects that you're adapting to today's environment
by Jeff Katz Apr 13
Corral multiple iBuyer offers with new web app OfferBarn
Opinion
The president of a 200-agent boutique brokerage in Atlanta developed a solution for helping agents educate clients on the rise of iBuyers
by Craig C. Rowe Apr 10
16 soft prospecting ideas for your team
It’s more critical than ever to stay at the forefront of your clients’ minds as a community pillar
by Nicole Lopez Apr 9
4 basics to remember in the era of virtual business
Here are a few things to keep in mind when migrating your team's business to the virtual world
by Mauricio Umansky Apr 9
Stop fighting reality! 6 ways to pivot your business
Instead of getting stuck on the grim aspects of our current situation, zero in on what you can control
New HomeSpotter ad product pushes virtual tour events
As part of proptech's collective push into virtual business, the digital marketing and lead-gen company launches new retargeting products that automate creation and management of ads to push virtual open houses and video tours
by Craig C. Rowe Apr 8
3 tips for leading your team through crisis from afar
The value you bring is what sets you apart, and the altruistic efforts you make now will be remembered later
by Pat Hiban Apr 8
How to keep your Zoom calls free of lurkers
Don’t be afraid to use video conferencing tools, but understand how they work, how they can be abused, and how to minimize the nonsense and maximize the good
by Jay Thompson Apr 8
7 steps for recession-proofing your business
With uncertainty in the air, what can you do right now to help prepare your business for what’s ahead? Here's where to start
by Christy Murdock Apr 4
Chime speeds release of Facebook, YouTube livestreaming tools
The agent operating system has developed streaming tools for Facebook Live and YouTube and released them ahead of schedule in response to the COVID-19 market reduction of face-to-face business
by Craig C. Rowe Apr 3
Agent Icon makes social media imagery a no-brainer
Opinion
The on-demand marketing content provider debuted at Startup Alley two years ago and at ICNY20, revealed its newest feature, a slick, text-based social media content delivery service.
by Craig C. Rowe Apr 3
How to craft a plan to get you through this uncertainty
There’s no magic path to surviving and succeeding in this market. With the right mindset, though, you can write your plan to forge ahead with confidence
by Sam DeBord Apr 2
3 essential steps for a united real estate team
A united team is a successful team. Here’s how The Agency agents get it done
by David Parnes AND James Harris Apr 2
6 hidden Zoom features that'll boost your video skills
It seems like everyone is turning to Zoom while social distancing. From creating fresh backgrounds to freshening up your face, these next-level features will enhance your experience
by Craig C. Rowe Apr 1
4 hidden expenses you should revisit today
As an agent, it's critical that you take a deep dive into your finances and look at every little thing you're spending money on. This includes your single biggest expense — your broker split
by Julie Nelson Apr 1