What is legal and what is ethical are often not the same
The verdict: Consider the relevant factors for this scenario on a case-by-case basis
Pair effective lead capture with a well-planned marketing funnel
Mortgage rates plus all the latest real estate market news.
Whether it's Easter or Fourth of July, you can host a bash people will remember
The world of text marketing is still the 'Wild West' -- a real estate team is manually messaging sellers in a competitive neighborhood
Sponsored Content
When it comes to lead engagements, simple is better
Zillow says the ads are based on real stories from employees and users
Separating media hype from economic realities
Remind clients to keep a checklist when moving
Ideas, intel and advice from Katie Lance's comprehensive book on turning the hottest platforms into business builders
What can real estate agents do to attract quality traffic online?
Combine technology with good old-fashioned common sense
Opinion
Not every technology solution is ideal for new agents -- here are four that can get you that first deal
If you don’t go where the people are, you’re putting yourself at a disadvantage before you even get started
