Like many forms of prospecting, consistently engaging with current homeowners (aka future sellers), adding value and being cognizant of their needs will lead to more business
Opinion
Educating sellers on the appraisal process helps manage expectations. It gives them a realistic understanding, and it will enable them to navigate the process successfully
Opinion
As real estate professionals, we have to be cautious and intentional about what we say due to fair housing laws and equal employment regulations. People who feel you have the wrong attitude are free to report you to authorities
Opinion
Here’s how we fix this: Post once a week on your social media accounts about different programs that help buyers and sellers
Opinion
It's easy to coast on autopilot in your career. But you should check your underlying assumptions about your values and how they impact your team
Here’s how some of the industry’s most profitable teams are keeping their margins healthy regardless of market condition
Looking for a marketing plan to tie to the holiday weekend? It’s not too late! Here are a handful of things you can do in under 3 hours to promote your business
Position yourself as the expert, sharpen your saw, participate, be a quality leader, and take time to rest
Opinion
Spread your bets by strategically using multiple social media channels to broaden your marketing reach
Whether you're moving for a fresh start or moving out of necessity, it's possible to hit the ground running — as long as you have a plan
Opinion
The real estate industry needs to change its mindset about its relationship with customers. It's all about service — not just closing the transaction
Opinion
It is possible to eclipse the negativity from your business. Be proactive, transparent and upfront
You might find more abundance flowing your way
85% of videos on Facebook are viewed without sound. Here’s how to create video that your audience will watch until the end — even on mute
Opinion
Implement these tips consistently, and you’ll make meetings valuable and accessible to all