On the fence about a CRM? 10 pros and cons
Using your CRM is all about getting seconds back in your schedule. Your database will free up more of your time and allow you to work smarter. Here's how it can help you set more appointments and sell more houses
by Tom Toole Jan 25
Retaining talent in 2022: 5 tips for keeping your team happy
This year will be all about the employee — more specifically, the year of honoring the choices of the individual. Here are the top 5 workplace trends leaders should be aware of
Check yourself: How to avoid sharing misinformation online
In the real estate business, your integrity and reputation are everything. Fact checking and asking the important questions help keep you from sharing anything you're going to regret
by Jay Thompson Jan 5
Want to audit your CRM? Ask these 5 questions
Auditing your CRM will build self-awareness and help you establish personal responsibility around your processes. Most importantly, you’ll sell more houses — which ultimately is the goal of every single real estate agent
by Tom Toole Jan 3
Humor, connection, presence: How to upgrade your marketing in 2022
Statistics say that clients typically go with the first agent they meet — so how can you make sure you're that agent? Well, it comes down to your marketing. Luxe marketer Tiffany McQuaid shares a few strategies that'll help you stand out from your competition
by Bernice Ross Nov 25
How to generate great leads in any market — no matter where you live
As the housing market continues to evolve, real estate agents at Inman Connect Las Vegas say they're keeping an eye out for ways to create connections between multiple regions
by Lillian Dickerson Oct 26
Give clients a standout experience! 5 customer service must-do's
Providing outstanding customer service that helps create memorable experiences for your clients is absolutely paramount in our industry. Here's how you can ensure a positive and value-driven buying and selling experience
What real estate investors can do for renters whose homes were hit by Ida
The clean up and repair work that remains in Hurricane Ida's aftermath is overwhelming for many, and investors who have rental properties that have been impacted will want to ensure their renters are treated with care
How agents can retain clients when they take a break from the market
When clients decide to put a pause on their home search, agents can ensure homebuyers and sellers stick with them when they're ready to reenter the market by staying top-of-mind
Recruiting new agents? 5 tips for making your brokerage stand out
New agents are a big part of a brokerage’s success. A good way to attract and recruit them is through effective and eye-catching marketing and branding campaigns that highlight your brokerage’s key differentiators. Here are a few tips
Managing expectations? 17 communication tips to stay above a fray
At the heart of every real estate transaction is a series of expectations, and they might be a little skewed as we're coming out of an extreme seller's market. Here are the 3 fundamental steps (and tips for every part of the process) to manage them effectively and win your client's approval
by Carl Medford Aug 25
Stop presenting and start conversing: the art of the listing conversation
Take your communication skills to the next level when you stop talking at sellers and start talking with them
by Darryl Davis Aug 16
That's it, I'm done! How to break up with a client
Cutting off a client can seem counterintuitive, but certain circumstances can make it seem like the only option. Here are some red flags that may warrant firing a client, and a few ways to go about it
by Luke Babich Aug 10
Want a free business boost? Here's how to make online reviews work for you
Reviews can truly be the currency of your business. Here's how you can create a positive experience for all of your clients — and stand out with your customer service
by Sam Trimble Aug 5
7 truths new agents need to know about short sales
Short sales can help homeowners in need get out of a financial obligation they can no longer afford ethically — but only when handled right
by Nicole Espinosa Jul 30