6 tips for expanding your network with social media
From sharing personal stories to engaging with your audience and creating valuable content, utilizing these tools will ensure your sphere of influence continues to grow
by James Harris AND David Parnes Aug 12
Engel & Völkers brings simplicity to luxury in new marketing campaign
Titled 'Live Your Luxury,' the campaign showcases the 'simple, yet personal luxuries' that come with owning a home by highlighting everyday moments that serve as little treasures
by Lillian Dickerson Aug 11
Industry vet Russ Cofano signs on as real estate marketing startup CEO
Cofano will lead Collabra Technology as it prepares to debut a new, tech-infused marketing platform
by Jim Dalrymple II Aug 11
How to use Instagram to motivate sellers to list with you
This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few creative ways Instagram can help you reach potential sellers
by Bernice Ross Aug 11
America's hottest neighborhoods: Atlanta's Old Fourth Ward
One of Atlanta's oldest neighborhoods, the Old Fourth Ward is centrally located and home to a buzzing food and arts scene
by Jim Dalrymple II Aug 2
'It's a two-way conversation:' 8 tips for social media naysayers
If you question what value social media really adds to your business, don't. Point blank, it gives real estate agents way more reach than they could get offline. It's not for everyone, but here are some tips to make getting started easier
by Jenny Usaj Jul 30
Dallas 'mansion' with no bedrooms, windows mocked on social media
While the house appears to be a typical mansion, the inside drew attention on social media for its bunker-like layout: 'That's where they brought Jason Bourne during his flashbacks'
5 nifty (and thrifty) social media marketing ideas
If you know where to look, you'll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few.
by Katie Lance Jul 29
4 tips for agents who want to score laughs — and leads — on Instagram
Matt Lionetti of The Agency gained a following by posting comedy sketches about real estate on Instagram. He shared tips with Inman for other agents trying to do the same
Agents can take charge of their social media using these tools, tips
During a recent Connect Now workshop, a top social media expert said one of the biggest mistakes agents make is being hands-off with their social media pages
by Daniel Houston Jul 20
How to give your clients the best advice and information
Your clients rely on you for reliable, accurate information. Here are some things to consider before you act on or pass along something you’ve heard or read
by Christy Murdock Jul 20
Privacy rules are changing marketing. Are you prepared?
Opinion
The privacy revolution is here, impacting every single way you do marketing on the internet. You must change too. You're not going to be able to grow your business using yesterday’s playbook — so burn it
by Chris Smith Jul 13
$10M in sales from Instagram: Steal from this agent's playbook
Whether you're brand new or you've been using it a while, if you adopt North Carolina agent Heidi Harris’ steps for yourself, you'll grow your followers — and your business
by Jimmy Burgess Jul 9
Tribus teams up with marketing tech firm Evocalize
The partnership will give Tribus customers access to collaborative marketing technology, among other things, all within the Tribus platform
by Jim Dalrymple II Jun 14
In a galaxy far far away: 'Darth Vader House' lists for $4.3M
The house was originally built by a surgeon to look like the 'Star Wars' villain's helmet