Pulse: Readers share their favorite real estate marketing campaigns
Pulse: Readers share their favorite real estate marketing campaigns
This week, our readers chime in with their favorite marketing videos and efforts. Have an example of your own? It's not too late — we're encouraging you to continue the conversation in our comments section
by Inman Sep 14
Agents are using TikTok's popular 'chopping dance' as a marketing tool
Agents are using TikTok's popular 'chopping dance' as a marketing tool
The rise of TikTok has given real estate agents another social media platform — and a trendy new dance — to help promote their business
by Libertina Brandt Sep 13
NAR fights back against DOJ efforts to withdraw antitrust settlement
NAR fights back against DOJ efforts to withdraw antitrust settlement
The trade group accused the Justice Department of reneging on a binding agreement. NAR also said it had already begun implementing policies based on its DOJ settlement
by Jim Dalrymple II Sep 13
Why your real estate script failed — and what you did wrong
Opinion
Why your real estate script failed — and what you did wrong
Do you know what makes some scripts winners while others just lie there? Flip the script with these best practices
by Bernice Ross Sep 10
NAR can't raise the bar — but your broker can
Opinion
NAR can't raise the bar — but your broker can
NAR is the face of real estate — a nice big target to blame when something needs to be fixed. But here's why it's really up to real estate brokerages to raise their standards
by Teresa Boardman Sep 10
Too much information: Sellers risk privacy in era of 3D marketing
Too much information: Sellers risk privacy in era of 3D marketing
As interactive imagery spreads in real estate, homeowners and their agents increasingly have to consider ways to keep their personal information private
by Jim Dalrymple II Sep 10
The Real Word: Do Americans want to live farther from neighbors?
Opinion
The Real Word: Do Americans want to live farther from neighbors?
This week, Bryon and Nicole discuss new trends like fence renovations, shifts in home preferences and agents like Ryan Serhant building their brand in the real estate industry.
by Byron Lazine Sep 10
10 best closing gift ideas for Realtors that clients will not forget
10 best closing gift ideas for Realtors that clients will not forget
Give gifts that will help you stay top-of-mind for your clients, and you'll go from being a one-time agent to a lifetime agent
by Jimmy Burgess Sep 9
Top NYC agent Richard Steinberg heads to Compass
Top NYC agent Richard Steinberg heads to Compass
The industry veteran was attracted to Compass' tech-forward approach. He brings with him 3 team members from Douglas Elliman
by Veronika Bondarenko Sep 9