Pulse: How do you make sure your listings stand out in 2021?
There's a lot more to a listing today than ever before. So, what tools and strategies are you using to make sure your sellers' house shines?
by Inman Aug 11
How to use Instagram to motivate sellers to list with you
This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few creative ways Instagram can help you reach potential sellers
by Bernice Ross Aug 11
5 paint colors that can boost your sellers' home value
Whether you’re doing a major update or staging their home for sale, here’s how to put these in-demand and inviting colors to work for your clients
by Antoinette Fargo Aug 11
How to reach stalled homebuyers
Whether they’re ready to spend their quarantine savings or are restarting an abandoned home search, here’s how to talk to these eager buyers
by Christy Murdock Aug 10
Home inspector fatally shot during tour amid family real estate dispute
The shooting, which left Michael Alderson dead and 3 others injured, occurred during a property viewing after siblings fought over whether to sell their deceased father's home
Pulse: Readers share the biggest issues with listing technology
From lack of optimization on MLS platforms to difficulties in adopting new tech, here are all the problem areas our readers shared with us this past week
by Inman Aug 10
That's it, I'm done! How to break up with a client
Cutting off a client can seem counterintuitive, but certain circumstances can make it seem like the only option. Here are some red flags that may warrant firing a client, and a few ways to go about it
by Luke Babich Aug 10
'Our office completely burned down': Agents flee as homes go up in flames
The Dixie Fire has burned nearly half a million acres in Northern California, and it won't be under control for weeks
by Jim Dalrymple II Aug 9
Mark McLaughlin leaves Compass to start new venture
Compass California President Mark McLaughlin will be leaving his post on Sept. 30 to rebuild his venture capital firm, McLaughlin Ventures
by Marian McPherson Aug 9
3 strategies for beating institutional investors in a bidding war
Beating out institutional investors in a bidding war is a lot like beating out other buyers, but with a bit of a twist. Agents should aim to become fluent in all the relevant tools available
Turn up the curb appeal: 11 ideas for getting your listing sold
A well-maintained landscape and attractive exterior are key to capturing a potential buyer's attention right from the start. Here are a few ways to boost your listing's curb appeal and make a stellar first impression
by Antoinette Fargo Aug 9
What agents need to know about luxury laundry rooms
A well-designed, organized and cheerful laundry room or "clothing care center," no matter where it's located in a home, is definitely a fantastic selling point. Here are a few features agents should learn about
by Gerard Splendore Aug 9