How to strengthen your negotiation chops
Sharpening your negotiation skills will ensure you are equipped to represent clients and provide the best possible service. And just like anything else, you'll need constant practice. Here are a few tips to help you
by Santiago Arana Aug 16
Stop presenting and start conversing: the art of the listing conversation
Take your communication skills to the next level when you stop talking at sellers and start talking with them
by Darryl Davis Aug 16
Inman Top 5: The biggest stories of the week Aug. 7-13, 2021
Catch up quickly on the biggest stories of the week, as determined by Inman website visitors. Here's the Inman Top 5 for the week
by Inman Aug 13
Inman Review: Holofy Spaces is leading the vertical video tour revolution
Opinion
Based in London and rooted in retail, this video tour app gives users a simple, cool way to explore homes and also reduces the anxiety many agents have about creating listing videos
by Craig C. Rowe Aug 13
The Real Word: What did Zillow's Q2 earnings report reveal?
Opinion
This week, Byron Lazine and Nicole White discuss a Black real estate agent and his clients who were handcuffed while touring a home, Zillow seeing profits slip and real estate agents paying NCAA athletes
by Byron Lazine Aug 13
Are real estate commissions going down? Not so much
Opinion
If home prices are at an all-time high, how can we say that commissions are going down? Here's what agents might not be noticing when it comes to their commission
by Teresa Boardman Aug 12
How inflation has impacted this broker
Opinion
Inflation can have a deep and lasting impact on housing and the larger economy. Here, one broker steps back to recount what it was like during the 1970s inflation and what's different now
by Gretchen Rosenberg Aug 12
3 simple tactics for getting your luxury waterfront listing sold
Selling a luxury house that overlooks the water can be lucrative, if you know how to do it right. Here are a few tried-and-true tips to help you promote the benefits of living in a waterfront residence
by Larry Alton Aug 12
6 tips for expanding your network with social media
From sharing personal stories to engaging with your audience and creating valuable content, utilizing these tools will ensure your sphere of influence continues to grow
by James Harris AND David Parnes Aug 12
Ready to add a listing agent to your team? 6 traits to look for
Opinion
Find someone who's better than you and who understands how to manage clients, communicate with authority and compassion, and get deals done
by Adam Hergenrother Aug 12
The virtual staging advantages even naysayers can’t deny
COVID-19 took virtual staging from the wings and placed it center stage. Now that we have, through necessity, experienced digital staging firsthand, it will be a dominant factor going forward
by Carl Medford Aug 11
Pulse: How do you make sure your listings stand out in 2021?
There's a lot more to a listing today than ever before. So, what tools and strategies are you using to make sure your sellers' house shines?
by Inman Aug 11
How to use Instagram to motivate sellers to list with you
This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few creative ways Instagram can help you reach potential sellers
by Bernice Ross Aug 11
5 paint colors that can boost your sellers' home value
Whether you’re doing a major update or staging their home for sale, here’s how to put these in-demand and inviting colors to work for your clients
by Antoinette Fargo Aug 11
How to reach stalled homebuyers
Whether they’re ready to spend their quarantine savings or are restarting an abandoned home search, here’s how to talk to these eager buyers
by Christy Murdock Aug 10
Pulse: Readers share the biggest issues with listing technology
From lack of optimization on MLS platforms to difficulties in adopting new tech, here are all the problem areas our readers shared with us this past week
by Inman Aug 10