Helping millennial and Gen Z buyers: What you should know
Younger generations are certainly a new breed of buyers, and as we all know, we have to evolve with the times — and the customer. Find that digital and competitive edge to remain relevant and outshine competitors
Dealing with indecisive buyers? File, don't fire
Who has time to deal with wishy-washy buyers in inventory-starved markets? Pat Hiban sits down with real estate coach Darryl Davis to get his top strategies on turning these buyers into opportunities for doubling business
by Pat Hiban Feb 9
Need a boost? 6 motivational books that'll inspire you
Opinion
Fill your mind with uplifting material, and you’ll feel positive and motivated all year long. If you haven’t already read these books, add them to your 2021 reading list immediately
by Santiago Arana Feb 9
Lesson Learned: Every single agent matters
As President of R New York, one of New York City’s largest brokerage companies, Stefani Berkin never lets an agent get left behind
by Christy Murdock Feb 8
What should sellers disclose? Top 10 disclosure musts
Although these 10 categories do not cover everything, they are a good start. The adage still applies: When in doubt, disclose
by Carl Medford Feb 7
How to create top-of-mind awareness with e-newsletters
It’s one of the biggest ways people are staying in touch during COVID-enforced shutdowns, but how can you make sure your email blasts are gaining traction?
by Christy Murdock Feb 6
The Real Word: How are millennials shaping the market?
Opinion
This week, Byron Lazine and Nicole White discuss how millennials are shaping the market, time-wasters agents should avoid and utilizing IG Reels
by Byron Lazine Feb 5
Stay the course: How to help agents hit their new year goals
It's one thing to set goals, but those goals are pointless if they're forgotten by Q2. However, there are easy ways to help your agents keep their eyes on the prize
by Troy Palmquist Feb 4
Should agents offer reduced commission rates? It's complicated
Opinion
Despite the fact that commission rates are how you make a living, there are certain clients who will ask for a discount, while other clients might warrant a reduced rate. Here, we break down the pros and cons of offering a reduced rate
by Luke Babich Feb 4
5 secrets to building a team brand your clients will trust
Building a well-established brand is what keeps leads flowing and customer retention high. Here are the five people-focused factors to work on so you can build trust and loyalty
by Kathleen Black Feb 4
4 negotiating tips for buyers looking for condos
While single-family homes are experiencing hyper-competition, today’s condo market might be more favorable to buyers. Here are a few negotiation tips agents should know to maximize their clients' purchase
by Jenny Usaj Feb 4
Put 'thank you' in action! 4 ways to show agents your gratitude
Try adjusting it to show appreciation more often, and see what a difference it makes in your office and your agents' happiness
by Erica Ramus Feb 4
5 telltale signs it's time to find a better brokerage for your team
Opinion
Moving your team is a much bigger deal than most realize. Planning is essential to keep your team's growth momentum during the transition
by Chris Pollinger Feb 4
Ticktock! 8 time-wasters agents should avoid
Opinion
Here’s a look at some of the biggest time-sucks real estate agents are up against in today’s world in hopes that you don't fall into these traps
by Jay Thompson Feb 3
Pulse: What’s the worst piece of advice you’ve ever received?
This week, we want you to tell us about those times you were steered in the wrong direction. What happened, and what did you learn from that misguided recommendation?
by Inman Feb 3
5 simple (but effective) tips for stepping up your game
Developing confidence in your abilities and high-level knowledge of your marketplace will turn you into the sort of professional most clients seek out. Here are a few habits to adopt
by Anthony West Feb 3