Using technology in conjunction with your existing marketing efforts is sure to make lead generation, qualification and management much easier. Here's how you can harness the power of tech to your advantage
Fair housing was an outcry of American real estate's blind spot. Here are a few areas in the industry that still deserve more attention — plus ways to improve our line of sight
If you want to create an effective brand, you have to make sure it's memorable and instantly sticks in people's minds. So, stop using your name, and follow these tips instead
As an agent, you might be making it difficult or inefficient for potential clients to find and reach out to you. Here's how to ensure people can find you online
This week, we're asking our readers to share how they're engaging with their audience on social media. What type of content are you sharing? What's resonating with your followers and friends?
With buyers and sellers concerned about the risks of in-person meetings, virtual presentations are now the norm. But what can brokers tell agents who aren't convinced virtual communication is here to stay?
This week, our readers spill the beans on some of the worst branding mistakes they’ve ever seen throughout their careers. Here’s a list of noteworthy marketing snafus
It’s understandable if clients get anxious when preparing their homes for sale — especially if they haven’t moved in decades. As an agent, you should guide them through the process, and remind them that all it takes is a little bit of planning ahead
Sure, radio might not be what it was in its heyday. However, the low costs and the proliferation of podcasts and other streaming services could make it an attractive option for some agents. Here's what you need to know
A growing number of buyers are demanding the removal of online photos used to market the home they purchased. MLSs and agents are fighting back to keep the pictures intact. Here’s what both sides are saying — plus a few solutions
Opinion
It’s an aggressive seller’s market out there. As a buyer’s agent, what are you doing to get your offer accepted? If it’s any of these behaviors, now’s the time to stop
It might not come as a surprise that a lot of agents still experience an intense fear of rejection, which might stop them from prospecting and attracting new business. But why is that? And how can they learn failure resilience?
From having recurring business to fostering industry connections, working with real estate investors has its perks. If you're an agent, here are some tried-and-true ways for landing them as clients
In response to the pandemic earlier this year, leading real estate portals reacted by rolling out discounts and new products. Now, the results are in — and here's the revenue impact
Now that so many people are spending more time at home, safety is a topic that's on everyone's mind. Chris Carney, co-founder and CEO of Abode Systems, weighs in on why agents should encourage clients to consider smart home security
Opinion
This week, Byron Lazine and Nicole White discuss fall market activity, Airbnb bookings and Coldwell Banker’s virtual conference