How to help sellers achieve 'sky-high ROI'
Achieving 'sky-high ROI' isn’t about spending thousands of dollars on massive home improvements before you sell. Here are 3 low- to no-cost actions that net sellers a lot more on their home sales
by Kris Lindahl Sep 23
Dear Marketing Mastermind: How can I become a neighborhood expert?
Opinion
Want to create more buzz in your neighborhood or geographic farm? Check out these tips from Inman Connect Now's session with David Collins and Alvin Newton of REAL Marketing
by Christy Murdock Sep 23
Struggling with video? 4 tips for improving your hustle
Video allows you to communicate and build 'know, like and trust' relationships unlike any other marketing tool
by Kendall E. Bonner Sep 22
5 lessons I learned from running 50 marathons: Robert Reffkin
Opinion
Compass CEO Robert Reffkin, in a letter to all employees, shares what he learned throughout an impressive physical achievement
by Robert Reffkin Sep 21
Drop some knowledge: 5 must-do's for sellers in today's market
Any sellers looking to sell their home should be following a comprehensive checklist. Although many such lists are readily available online, it's time for a new list: Coronavirus has changed everything
by Carl Medford Sep 21
The Inman Handbook on making Redfin your referral partner
Ever thought about marketing your services on Redfin? Find out everything you need to know to get started, including tips from long-time Redfin Partners
by Christy Murdock Sep 21
Get more out of Instagram! 12 tips every agent should follow
You should definitely integrate Instagram into your social media strategy, if you haven't already. Here’s how to maximize the platform
by Katie Lance Sep 19
3 facets to consider when choosing your luxury brokerage
Teamwork, technology and marketing play crucial roles in agents’ success. Here’s why you should consider them when looking for a brokerage home
by Mauricio Umansky Sep 18
Switcher Studio brings easy, broadcast-level video production to the iPhone
Opinion
IPhone video content app enables multiple devices to broadcast on a single stream and add rich graphics on the fly. Sorry Android users — this one is iPhone-exclusive
by Craig C. Rowe Sep 18
Want a bench of talent? Here's how to recruit top teammates
These days, there are a lot of great companies looking for top-notch talent, which means you have to get competitive with the value you provide candidates
by Adam Hergenrother Sep 17
Be a better leader: 10 tips for starting 2021 on a positive note
Opinion
Going into next year, we need to be taking steps to be better leaders with a more positive message and an attitude of growth and servitude
by Ryan Rodenbeck Sep 17
3 realities broker-owners can't ignore
As a broker in 2020, if you want to keep your team intact — let alone grow it in numbers — you need to keep your finger on the pulse of what's going on. Here are 3 issues you need to factor in and learn from
by Erica Ramus Sep 17
Pulse: What's working for you on social media?
This week, we're asking our readers to share how they're engaging with their audience on social media. What type of content are you sharing? What's resonating with your followers and friends?
by Inman Sep 16
Pulse: The biggest marketing mistakes our readers have seen
This week, our readers spill the beans on some of the worst branding mistakes they’ve ever seen throughout their careers. Here’s a list of noteworthy marketing snafus
by Inman Sep 15
The secret to finding your perfect brand and marketing plan
Branding and marketing become surprisingly simple and effective when you know your core values, your inherent strengths and your personal brand archetype
by Chris Pollinger Sep 10
Feeling the burnout? 4 ways to avoid WFH stress
Real estate professionals have been at it for six months now, balancing the stress of working from home with a host of other distractions. To avoid being pulled into a state of exhaustion and burnout, here are four tips to keep in mind
by Kathleen Black Sep 10