In response to the pandemic earlier this year, leading real estate portals reacted by rolling out discounts and new products. Now, the results are in — and here's the revenue impact
Now that so many people are spending more time at home, safety is a topic that's on everyone's mind. Chris Carney, co-founder and CEO of Abode Systems, weighs in on why agents should encourage clients to consider smart home security
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Opinion
This week, Byron Lazine and Nicole White discuss fall market activity, Airbnb bookings and Coldwell Banker’s virtual conference
A marketing calendar can be a lifeline to any broker in order to keep track of goals and release information in an organized, strategic and consistent way. Most importantly, it can greatly improve lead generation and sales when implemented effectively
Open auditions will be held in Albany on Friday, September 11, for 'The Real Estate Commission,' a new competitive reality TV show set to air on Amazon Prime in January
Matthew Lee Hirschi allegedly pointed a rifle at the agent and client and demanded they get off the property, according to Salt Lake City police
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Opinion
Historically, cities have been the center for commerce and the arts. They used to be vibrant places that attracted young people. But what about now? And is marketing real estate in the city tough?
As an agent, one of the most important things you can do is understand and identify your target audience so you know exactly how to market to them. Here are five main groups every agent should be paying attention to
Branding and marketing become surprisingly simple and effective when you know your core values, your inherent strengths and your personal brand archetype
Real estate professionals have been at it for six months now, balancing the stress of working from home with a host of other distractions. To avoid being pulled into a state of exhaustion and burnout, here are four tips to keep in mind
An engaging YouTube channel can play a big role in building your brand and elevating you as a recognized thought leader in the industry. If you’re new to the platform, here are three basics to help you hit the ground running
Establishing yourself as a thought leader doesn't have to involve spending big bucks on a PR firm. Bootstrap your way to the top with these highly effective strategies
The last thing agents want is to work with prospects for weeks before realizing it was a complete waste of time. This can be avoided, however, by having the proper prescreening process in place for vetting clients. Here are a few tips
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